ESB Goes Back to the Future


ESB has turned the switch on a new campaign to raise awareness of the role of electricity in realising a clean energy future which involves clean electricity, heat pumps, electric cars, smart networks and emerging technologies.

The national OOH campaign planned by Spark Foundry and PML is running on 6 Sheets – Bus Shelters, Adshel, Metropanels and Purchase Points; Golden Squares and Luas Columns.

The advert, featuring a modern day climbing technician against a backdrop of a wind farm was developed by TBWA\Dublin and Paula Kelly, Head of Account Management says, “It was a pleasure to work on such an iconic Irish brand and we’re really proud of the final result. ESB have been responsible for some of the best of Irish advertising over the years, and we wanted to do that legacy justice while adding to it in our own way.”

Media: Spark Foundry – Creative: TBWA\Dublin – OOH Agency: PML