Electric Ireland Gets Smart

In recent months, the emergence of the connected home has grown exponentially as many energy providers introduce their smart home services.

According to a recent survey conducted by iReach insights, one in ten adults in Ireland now own a smart home and the majority of them think it makes their lives much easier.As part of its Smarter Living marketing campaign, Electric Ireland has launched its Smarter Home service. The bundles allow customers to control their heating, lights and appliances through their smart phone when they are out of home. So, it was only fitting OOH advertising was a vital aspect of the new campaign.

The campaign reflects how smarter living means you’re guaranteed the comfort of a bright and warm home before you even get there. The campaign ran on 48 Sheets, Metropoles, T-Sides, Luas Columns on both the red and green line to ensure cross city presence and several Digital formats including Digital Mall, and Digital Commuter in key commuter hubs – Connolly Digital Gallery, Tara and Pearse Street as well as Adshel Live. Out of Home is a great mechanism to promote and build awareness of new products/services.

According to OCS, 64% of all adults agree posters/screens are a good way of finding out about new products/services.

Media: Spark Foundry   –   Creative: TBWA\Dublin

electric