Dublin welcomes One Young World
The One Young World Summit 2014 took place in Dublin from the 15th to 19th October and PML Group were delighted to be supporting the summit this year.
The global summit was of significant importance to Dublin, as there were more than 1,200 delegates from 196 countries attending OYW Summit 2014. The delegates were between 18-30 years old and during the summit they debated, formulated and shared innovative solutions for pressing issues that the world faces.
Each year world leaders act as One Young World Counsellors at the summit and this year’s summit line up included Sir Bob Geldof, Kofi Annan, Wikipedia Founder and CEO Jimmy Wales and former President of Ireland, Mary McAleese, to name a few.
To promote OYW’s arrival into Dublin, Havas Worldwide and PML planned an extensive ooh campaign. 6 Sheets, 48 Sheets, Supersides, MegaRears, Super Rears, Transvison, dPods, Metropoles and Luas Columns were formats included in the campaign, all promoting the fact that Dublin welcomed One Young World to Ireland for the 2014 Summit.
Thanks to Clear Channel, Exterion Media and JCDecaux for providing the outdoor formats for the One Young World campaign.