Dublin is Live on OOH
Mirror Media Ireland expanded its digital portfolio with the launch of DublinLive.ie.
The new website, launched independently of its print title, follows in the footsteps of the successful roll-out of BelfastLive.co.uk which reached more than one million unique users for the first time in July 2015, less than five months after launch.
DublinLive.ie aims to be a one-stop shop for all things Dublin, featuring news, local sport, entertainment, events, local interest and What’s On listings. The site is published from Mirror Media Ireland’s offices in Dublin.
To coincide with the launch of the new site, an OOH campaign promoted DublinLive in cycle 9 and was planned by ZenithOptimedia and PML. Running on 48 Sheets, Adshel, Transvision, dPods and DART Commuter Cards, the creative by Publics Engage included a variety of amusing lines that were tailored to specific locations. Examples of some of the quirky copylines include ‘From the Sugar Club to the Hairy Lemon’, ‘From D1 to D24’ and ‘More hurling than you can shake a stick at’ – all of which accompanied DublinLive’s tagline ‘If it’s out there, it’s on here’.