Don’t Be Dick

The DCC along with South Dublin County Council, Fingal County Council and the Environmental Protection Agency have launched an awareness campaign about the growing issue of disposable coffee cups.

With Irish people using 200 million cups every year and becoming a major source of litter across Dublin, the new campaign ‘Don’t Be Dick’ aims to tackle the problem and asks consumers to think about their coffee consumption in a new way.

The campaign, featuring on Dublin Bus T-Sides, has turned quite a few heads and attracted considerable media attention since it was first spotted on the streets with its attention demanding line.

Media: Carat – Creative: JWT Folk – OOH Agency: PML