Cosc’s domestic violence campaign is aimed at bystanders
Cosc, the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, has launched a domestic violence campaign aimed at involving bystanders who witness abuse.
The campaign is based on research which shows that although 70% of people think domestic abuse in Ireland is a common problem and wish to help, people were unsure of what to do in reaction to incidences of domestic violence.
The campaign will be launched across Outdoor, online, print, and TV, and depicts both men and women being assaulted through a half-open door. While the campaign depicts both men and women being at risk of domestic violence, the images of women will appear most frequently in the initiative, in proportion to figures which show they are more likely to be victims of violence, as well as more extreme cases.
We worked with PHD on the Outdoor planning for the campaign, selecting formats that will have a strong reach for this important initiative. The campaign creative, designed by Cawley Nea\TBWA, is very impactful and is running on Adshel, 48 Sheets, a Backlit 96 Sheet at Pearse Station and A3 Washroom panels.
The campaign was launched by Tánaiste and Minister for Justice Frances Fitzgerald, who said that the campaign would aim to change behaviours and attitudes and to ensure men and women didn’t feel isolated. For more information you can visit www.whatwouldyoudo.ie.