Charlotte Tilbury arrives at Brown Thomas

Brown Thomas

Renowned make-up artist Charlotte Tilbury’s beauty line was recently launched in Brown Thomas and to promote the launch of this high-end beauty range, outdoor advertising was central to Brown Thomas’ campaign.

The Charlotte Tilbury line differs to other make-up brands as it is based around 10 core looks, dubbed the ‘Tilbury Transformations’ and all Charlotte Tilbury products are tailored to these looks. To promote these looks, the creative in the BT Charlotte Tilbury campaign focused on one model, with her styled in the 10 different looks on different posters; e.g. The Bombshell, The Vintage Vamp and The Sophisticate.

6 Sheet posters were ideal to advertise both the Charlotte Tilbury range and its launch in Brown Thomas, and such formats as Adshel, Metropanels and CommuterPoints were used in this campaign. The campaign also took over a platform at Pearse Station, promoting the 10 different Charlotte Tilbury looks on CommuterPoints and emphasising the fact that this make-up brand is exclusively sold in Ireland at Brown Thomas.

Carat and PML planned this campaign, with the creative by Brandnew.ie.