Be in the Movies with Cineworld
Cineworld has opened Ireland’s first 4DX screen on Parnell Street. An immersive cinematic experience complete with motion seats and special effects to stimulate all five senses. Wind, fog, lightning, bubbles, water, snow and scents work with the film to bring the action on screen to life.
Cineworld launched an OOH campaign in cycle 9 using iVision, T-Sides and an internal Luas domination with ceiling graphics and straplines to announce the arrival of the new experience. The copy’s creative showed the mind-blowing experience with the each of the features highlighted in the campaign.
The first film to get the 4DX treatment was the Marvel Superhero adventure: ‘Avengers Infinity War’.
Media: PSI Advertising – Creative: Twelve Agency – OOH Agency: PML
New Name, Same People
Topaz is no more as the forecourt retailer has rebranded to Circle K. And while the name may be different, the people certainly are not as Circle K employees star in the OOH campaign.
The group launched an extensive 6 Sheet campaign to communicate and raise awareness of the rebrand across the 420-strong network of forecourts.
Customers can still avail of the usual services such as ‘miles’ and simply great coffee and will be delivered additional perks via a new mobile app.
The campaign is running nationally on Bus Shelters and Adshels, an East Link Domination, MegaRears and fully wrapped Aircoaches.
Media: Zenith – Creative: In-House – OOH Agency: PML
Starvin? Get Marvin
Time should be spent on things that matter, and Marvin.ie were saying just that in its latest OOH campaign.
Playing on the concept of time, Marvin.ie launched a puntastic campaign targeting commuters across road, rail and tram environments. With taglines such as ‘More Time to Ketchup’, ‘Supermarkets can pizza off’ and ‘Curry Up’, Marvin.ie conveyed the convenience of its online delivery service, cause we’ve all been there…. time poor, tired and hangry!
Media: Havas – Creative: In-House – OOH Agency: PML
Zero Left To Prove
With the government’s target for 10% of all vehicles on the road to be electric by 2020 and Ireland setting itself the target of ending the sale of cars powered just by fossil fuels by 2030, the tide for fuel-based cars is turning. One of the first electric cars to market and named 2018’s World Green Car of the year, Nissan have launched a heavyweight, multi-format OOH campaign to mark the launch of the new and improved Nissan Leaf and convince the skeptics of its credentials.
Communicated through its ‘Zero to….’ taglines, the OOH campaign proves speed and distance aren’t a problem for the new Leaf. The use of 96/48 Sheets, Metropoles, Golden Squares, Europanels and Adshels help to communicate the electric car’s power. According to the Japanese car manufacturer demand for electric vehicles is now at a new high in Ireland as awareness builds among Irish householders that switching to electric can save them money.
Media: Spark Foundry – Creative: In Company of Huskies – OOH Agency: PML
The Always On Trend
The National Dairy Council returned to OOH for its latest advertising wave in the Complete Natural campaign. With the emergence and rise of alternative milks, the campaign highlighted the importance of dairy in exercise, recovery and overall health, communicated by the creative and taglines ‘Goodness is always on trend’ and ‘Today, I build my future body’.
The heavyweight campaign used a variety of formats to help bring the message to the Irish population and encourage a change in consumer habits.
Media: Initiative – Creative: Kick – OOH Agency: PML
You Had Me At hellOOH
The perfect accompaniment for a trip to the cinema, Maltesers brought some movie teasers to OOH in cycle 8.
A bunch of infamous movies quotes surfaced on the streets of Ireland, some iconic and instantly recognisable while others were a bit harder to figure out.
The OOH element was an extension of its Facebook led campaign where the audience was invited to work out the title of the movie to be in with a chance to win a trip to the cinema. The campaign ran on 48 Sheets, DigiTower, Bus Shelters and T-Sides as well as a domination of the east link.
Kia Drives it Home
Designed to further enhance their profile in Dublin, Kia Motors have booked all of Dublin Bus’s Capital T inventory for a 10-week period. The OOH campaign will be accompanied by a social media video campaign shot at different locations around the city encouraging Dublin families to “Make the most of ‘Baile Átha Kia’” The day and night creative for the Stonic and Sportage range include the taglines ‘Wake up to what’s best in Baile Atha Kia’ and ‘Night time at its best in Baile Atha Kia’. The Capital T format allows the cars to be front and centre while giving a sleek finish to the creative.
Media: Havas – Creative: Focus Advertising – OOH Agency: PML
Pictured above: Shane Lynch (Focus Advertising), Chris Murphy (PML), Vicki Fraser (Exterion Media), Aidan Doyle (Kia), John Gallagher (Havas)
Ulster Bank’s First Five for First Time Buyers
Ulster Bank has launched its ‘First Five’ mortgage campaign to promote its offerings to first time buyers under the bank’s ‘Help for What Matters’ proposition.
The bank is offering five key benefits. These are €25,000 life insurance cover at no cost to the customer, 50 per cent off home insurance, fixed rates from 2.85 per cent, €1,500 towards legal fees and free valuations.
The campaign introduces a new look and feel to the bank’s mortgage offerings and demonstrates the real support Ulster Bank offers to customers. 48 Sheets, Adshel, Adshel Live, iVision and the Digipole in Ballsbridge are being used to communicate the five benefits to potential buyers.
Media: Spark Foundry – Creative: Boys and Girls – OOH Agency: PML
Travel on Sunshine with Avonmore Super Milk
We all recently witnessed just how unpredictable our weather can be and while the sun may not always shine, we need to get our Vitamin D from somewhere. Thankfully, Avonmore Super Milk contains all the daily sunshine we need, in just one glass.
The Glanbia brand has launched an above the line campaign to highlight the importance of Super Milk as a source of Vitamin D. For its OOH campaign, Avonmore Super Milk commissioned Super Rears and a super Luas Tram Wrap to bring some sunshine to our commute.
Luas is of course a hugely popular mode of transport for Dubliners with over 37 million trips taken last year. Displaying on the green line, the Luas wrap allows the advertiser to reach the ever growing and desirable Luas commuter audience and enhance visibility of the campaign as the unmissable tram makes its way through Dublin. The Luas wrap will be visible up until May.
As part of its wider OOH campaign, Avonmore included POP Ads detailing its free flight giveaway. With every 30 tokens collected, customers could choose to fly out to one of the eight pre-selected destinations.
Pictured: Vivienne Lawlor (Account Director, BBDO), Keith Farrell (Account Manager, PML), Susan Pratt (Account Executive, Carat), Lisa Temple (JCDecaux) and Linda Sheehan (Senior Brand Manager, Glanbia)
OOH Specialist: PML
Red Bull Gives You Wings…But Not Sugar
To target an audience who wants the energy but not the rush, Red Bull promoted its sugar free version of its energy drink. The strategic planning of the OOH campaign incorporated many transport formats that enabled the campaign to be seen by a large-scale audience of a younger demographic.
Bus Shelters, Luas Columns, T-Sides and Retail Adtowers all featured within the OOH plan as well as a striking matte finish wrapped Luas column.
Pictured: Chris Murphy (PML Group), Mary Anne Byrne (Richmond Marketing), Graham Clarke (Zenith), and Chris Collins (JCDecaux)