Littlewoods launch V by Very A/W collection


Online clothing store Littlewoods Ireland has launched a major OOH campaign as part of its promotion of the autumn/winter wardrobe for its V by Very collection.

This debut collection is built around the multi-faceted lives of women and aims to bridge the gap between workwear, outerwear and casual daytime pieces for the weekend and dance floor showstoppers. Emphasising this on the campaign creative, designed by DDFH&B, is the tagline ‘Fashion for every side of your life’.

Carat and PML planned the OOH campaign for Littlewoods Ireland, which ran on a variety of 6 Sheets plus large formats including 48 sheets, Golden Square and Metropoles.

Ms Green wants a kiss for St Patrick’s Day

M&Ms Ms Green

Pictured centre right are: Lisa Naughton (JCDecaux), Niamh Daly (PML), Jane Chmara (Mars Ireland) and Garrett Talon (Mediacom)

Ms Green is back! M&M’s popular character returned to Out of Home in time for St Patrick’s Day and encouraged passers-by to send her a kiss to be in with a chance to go to LA for the 4th of July.

MediaVest and PML worked on M&M’s OOH campaign, with planning by Mediacom and creative from Irish International. The promotion ran on 48 Sheets, 6 Sheets, Green Screen and dPods, as well as extensive Luas advertising that included Tram Sides, a Single Wrap and Columns. M&M’s Luas advertising ran on the Green Line which ideally suited the character of Ms Green, as well as the day the campaign is celebrating, St Patrick’s Day.

The competition element of the campaign ran across Facebook and Twitter. Using the hashtag #KissMeImIrish, people were encouraged to tweet or post Ms Green a kiss to enter to win a trip to LA.