It’s Good to Live on OOH


Health insurance provider, Laya Healthcare has launched a new brand positioning campaign and has incorporated an OOH burst into its media plan. The ‘Its Good to Live’ campaign is all about embracing life, living in the moment and enjoying it, safe in the knowledge that Laya Healthcare is looking after you, always.

Laya strives to be more than just a health insurer but rather a health partner who encourages and empowers their customers to live healthy and happy lives. The campaign launched on Wednesday 25th October.

The Outdoor element is an extensive part of the integrated campaign displayed on predominately large formats as well as Bus Shelter 6 Sheets, dPods (Commuter) and Metropanels to aid reach and build coverage quickly.

The bold, fresh, fun and colourful creative really lends itself to OOH advertising and portrays the brand to maximum effect. The striking design is sure to stand out.

In addition to the OOH campaign, a brand experiential campaign was activated to coincide with the launch of the campaign.  A series of hopscotches hopped up on the streets of Dublin on the 27th and 28th October that encouraged people to jump in and experience how it’s good to live.

The activation formulated a piece of video content for Laya Healthcare, which has been promoted on its digital channels.  Experiential activations are a natural extension to the OOH medium and adds an additional dimension to its role and brings the creative into the real-world.

Media: Carat

Creative: TBWA

Outdoor Specialist:  PML

Activation Supplier: Mix Tape Marketing

PML Group win big at OMA Awards

Ireland’s Outdoor Awards took place in Dublin’s Shelbourne Hotel on October 12th and it proved to be a night of great success for PML Group.

The awards are held every two years and recognise the outstanding work on OOH in that period from both a media planning and creative perspective.

Campaigns by PML Group picked up the Grand Prix in both media and creative categories, for Cadbury Dairy Milk and mytaxi respectively.


A unique and impressive aspect of the wins was the fact that PML Group’s in-house design department, Design+, created the artwork for the winning Cadbury campaign. The work included augmented reality digital dPods, Ireland’s largest ever spangley billboards and a wide range of classic OOH and digital OOH formats. The campaign was also awarded Best Outdoor Innovation winner.

Other award winning campaigns by PML Group recognised on the night included Jacob’s Biscuits (Best Branding Campaign), mytaxi (Keep It Simple Award), Lidl (Best Integrated Outdoor and Other Media), and Hop House 13 (Best Integrated Campaign Outdoor and Online).

A full list of winners can be viewed at


Pictured: Pat Cassidy, Aoife Dempsey, Keith Brennan (PML’s Cadbury Client Service team)


Vit-Hit Takes Over

Vit Hit

Vit-Hit has taken over Connolly Station and the Luas with their product promotion campaign, with the range of Vit-hit drinks being showcased. Each vitamin packed drink all have different functions and benefits to get you through the day.

Their delicious combination of Vits, Juice, Aqua and Teas deliver a range of varying benefits; from cleansing and energising, revive, immunitea, boost, detox and vitalitea, Vit-Hit has every need/mood covered.

Planned by Zenith and PML, the advert is displaying on Commuter dPods, Luas Tram Domination and Luas Columns. Transport formats deliver excellent visibility and effective targeting of younger audiences. dPods enable the targeting of shoppers and commuters as well as providing a high-quality visual of the campaign.

Cosc’s domestic violence campaign is aimed at bystanders

Cosc_domestic violence

Cosc, the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, has launched a domestic violence campaign aimed at involving bystanders who witness abuse.

The campaign is based on research which shows that although 70% of people think domestic abuse in Ireland is a common problem and wish to help, people were unsure of what to do in reaction to incidences of domestic violence.

The campaign will be launched across Outdoor, online, print, and TV, and depicts both men and women being assaulted through a half-open door. While the campaign depicts both men and women being at risk of domestic violence, the images of women will appear most frequently in the initiative, in proportion to figures which show they are more likely to be victims of violence, as well as more extreme cases.

We worked with PHD on the Outdoor planning for the campaign, selecting formats that will have a strong reach for this important initiative. The campaign creative, designed by Cawley Nea\TBWA, is very impactful and is running on Adshel, 48 Sheets, a Backlit 96 Sheet at Pearse Station and A3 Washroom panels.

The campaign was launched by Tánaiste and Minister for Justice Frances Fitzgerald, who said that the campaign would aim to change behaviours and attitudes and to ensure men and women didn’t feel isolated. For more information you can visit

Clear Channel Play comes to Dublin

Clar Channel Play_KFCPlease note this is a mocked up design for illustrative purposes only

Clear Channel have installed their first digital screens at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.

Westend Shopping Park has become known as Ireland’s first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan’s, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.

Littlewoods launch V by Very A/W collection


Online clothing store Littlewoods Ireland has launched a major OOH campaign as part of its promotion of the autumn/winter wardrobe for its V by Very collection.

This debut collection is built around the multi-faceted lives of women and aims to bridge the gap between workwear, outerwear and casual daytime pieces for the weekend and dance floor showstoppers. Emphasising this on the campaign creative, designed by DDFH&B, is the tagline ‘Fashion for every side of your life’.

Carat and PML planned the OOH campaign for Littlewoods Ireland, which ran on a variety of 6 Sheets plus large formats including 48 sheets, Golden Square and Metropoles.

Pablo Picant-cope with Trump

IMG_9425-WEBPictured above with El Diablo Trump is Colm McNamara (Pablo Picante), Darren Greene (PML) and Vicky Fraser (Exterion Media)

The Mexican restaurant Pablo Picante is running a very clever campaign on OOH, encouraging people to ‘Pledge for Pablo’ and not vote for Donald Trump in the upcoming US presidential election.

Those who pledge not to vote for ‘El Diablo Trump’ can win an invitación to Pablo’s Pledge Party on September 14th in Clarendon Market for beer, burritos and fiesta. You can Pledge for Pablo on Pablo’s Facebook page or in-store.

Planned by Initiative Media and PML, Pablo Picante’s campaign is running on a select number of double deck Super Rears and Luas Straplines. The creative includes an image of Pablo vs. Trump and the taglines include “Build burritos not walls” and “Pledge for Pablo”. A call to action to visit Pablo Picante’s Facebook page is also included on the Outdoor design, as well as the hashtag #PabloPicantCope.

What are your waiting for? Go and #PledgeForPablo!

National Transport Authority says No to Racism

IMG_9286-APPROVED-webPictured L-R: Aoife Dempsey (PML), Brian Killoran (Immigrant Council of Ireland), Lisa Callaghan (MediaVest), Tim Gaston (National Transport Authority), Vicki Fraser (Exterion Media) and Shane Lynch (Focus Advertising)

The National Transport Authority (NTA) is running a powerful OOH campaign with a strong anti-racism message.

The ‘Stop Racism’ campaign is a joint initiative of the Immigrant Council, the National Transport Authority and nationwide public transport providers, and will see ads running across transport networks throughout Ireland this month.

As part of the campaign, ads will be on display this month at over 2,000 sites across the transport network including buses, trains and trams throughout the country, and at the busiest commuter stations.

Planned my Mediavest and PML, the OOH element of the promotion is running on a Backlit 96 Sheet and 48 Sheets, classic 48 Sheets, Golden Squares and Digital Portrait Panels. Last year, 20% of racist incidents reported to the Immigration Council occurred on public transport, so commuter formats were ideal for effectively promoting the ‘Stop Racism’ Out of Home campaign.

The poster creative, designed by Focus Advertising, centres on a core message of celebrating diversity, highlighting that – as a diverse nation – our similarities far outweigh our differences.  The advertising also encourages anyone who witnesses racism to report it by contacting

Commenting on the campaign, Brian Killoran, Chief Executive of the Immigrant Council, said:

“Racist incidents are under-reported, which makes it difficult to assess and tackle racism where it occurs. The focus of our work with the National Transport Authority and our partners in public transport is to encourage people who witness racism to come forward, report it and receive support to address the issue.

This is the fourth year of our anti-racism campaign on transport networks and, each year, we’ve seen an increase in the numbers of people challenging and reporting racism as a result.”

Speaking at the campaign launch, Anne Graham, Chief Executive of the National Transport Authority, said:

“The #StopRacism campaign is the single biggest anti-racism campaign delivered in Ireland each year, and is the largest public transport anti-racism campaign of its kind in Europe. It is contributing to increased public awareness of how to report – and ultimately tackle – incidents of racism.  Anyone who reports a racist incident by contacting the Immigrant Council can be assured that reports will be taken seriously and that victims will be offered support.”

Dublin City Council asks how will you remember 1916?


In the build up to the Easter Rising Centenary, Dublin City Council (DCC) is inviting Dubliners and visitors alike to engage with the 1916 Rising commemorations programme planned for the city.

To highlight the many planned events that will take place over the year, DCC are currently running an OOH campaign asking passers-by how they will remember 1916.

Planned by MediaVest and PML, the DCC campaign is running on 6 Sheets, Commuter Squares, Commuter Points and Supersides. The OOH creative by Source Design encourages people to visit for more information on 1916 commemorations as well as the hashtag #Dublin1916, which people can use on social media to follow the variety of planned events that will take place throughout the year to mark this pivotal event in Dublin and Ireland’s history.

Recent research conducted by PML Group and Ipsos MRBI revealed that 63% of Dubliners are likely to attend one of more of the commemorative events of the 1916 Rising. For more information on this research please contact

Ms Green wants a kiss for St Patrick’s Day

M&Ms Ms Green

Pictured centre right are: Lisa Naughton (JCDecaux), Niamh Daly (PML), Jane Chmara (Mars Ireland) and Garrett Talon (Mediacom)

Ms Green is back! M&M’s popular character returned to Out of Home in time for St Patrick’s Day and encouraged passers-by to send her a kiss to be in with a chance to go to LA for the 4th of July.

MediaVest and PML worked on M&M’s OOH campaign, with planning by Mediacom and creative from Irish International. The promotion ran on 48 Sheets, 6 Sheets, Green Screen and dPods, as well as extensive Luas advertising that included Tram Sides, a Single Wrap and Columns. M&M’s Luas advertising ran on the Green Line which ideally suited the character of Ms Green, as well as the day the campaign is celebrating, St Patrick’s Day.

The competition element of the campaign ran across Facebook and Twitter. Using the hashtag #KissMeImIrish, people were encouraged to tweet or post Ms Green a kiss to enter to win a trip to LA.