The Stone Age Comes to 21st Century Dublin

Pictured: Pat Cassidy (PML Group), Aisling O’Brian (Element Pictures), Jen Byrne (PML), Leigh Cunningham (Havas), Chris Collins (JCDecaux) and Orlaith McIvor (Havas)

The award-winning creators of Wallace and Gromit are making their way to the silver screen with new claymation movie, Early Man.  As a new age dawns, caveman hero Dug unites his tribe to save their home against Lord Nooth and his bronze age city.

With a host of A-list actors such as Eddie Redmayne and Maisie Williams lending their voices to the cast, the hotly anticipated caveman inspired movie is out in cinemas on the 26th of January.

To celebrate the release, PML and Havas Media stonewalled the 240 Sheet located in Terenure for a rock solid special. The OOH special’s creative shows the two historic eras collide with the title of the movie at the centre of the billboard carved out in stone and in 3D. The OOH campaign also ran on Mall Digital, T-Sides and Citybox along with MegaRears on 3 aircoaches to extend the reach of the campaign.

PML Group’s iQ research intelligence found that 80% of respondents agree that specials/3D billboards make advertisement more memorable.

Credits: Media: Havas   –   Special Creative: Design+      OOH Agency: PML  –   Pop up Build: Eclipse Media


Engage 2016

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

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Engage 2015

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

engage-nov
 engage-july  engage-aug  sept
 Engage-April  EngageMay2015  EngageJune2015
 Engage-Jan  EngageFeb engage-march


Engage

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

 Engage-Dec Engage-Nov
Engage-aug  Engage-sep Engage-oct
Engage-july-2014 Engage-june-2014
Engage-April-2014 Engage-ROI-March-27-02-new Engage-ROI-Jan-2014