Be in the Movies with Cineworld
Cineworld has opened Ireland’s first 4DX screen on Parnell Street. An immersive cinematic experience complete with motion seats and special effects to stimulate all five senses. Wind, fog, lightning, bubbles, water, snow and scents work with the film to bring the action on screen to life.
Cineworld launched an OOH campaign in cycle 9 using iVision, T-Sides and an internal Luas domination with ceiling graphics and straplines to announce the arrival of the new experience. The copy’s creative showed the mind-blowing experience with the each of the features highlighted in the campaign.
The first film to get the 4DX treatment was the Marvel Superhero adventure: ‘Avengers Infinity War’.
Media: PSI Advertising – Creative: Twelve Agency – OOH Agency: PML
New Name, Same People
Topaz is no more as the forecourt retailer has rebranded to Circle K. And while the name may be different, the people certainly are not as Circle K employees star in the OOH campaign.
The group launched an extensive 6 Sheet campaign to communicate and raise awareness of the rebrand across the 420-strong network of forecourts.
Customers can still avail of the usual services such as ‘miles’ and simply great coffee and will be delivered additional perks via a new mobile app.
The campaign is running nationally on Bus Shelters and Adshels, an East Link Domination, MegaRears and fully wrapped Aircoaches.
Media: Zenith – Creative: In-House – OOH Agency: PML
Starvin? Get Marvin
Time should be spent on things that matter, and Marvin.ie were saying just that in its latest OOH campaign.
Playing on the concept of time, Marvin.ie launched a puntastic campaign targeting commuters across road, rail and tram environments. With taglines such as ‘More Time to Ketchup’, ‘Supermarkets can pizza off’ and ‘Curry Up’, Marvin.ie conveyed the convenience of its online delivery service, cause we’ve all been there…. time poor, tired and hangry!
Media: Havas – Creative: In-House – OOH Agency: PML
Zero Left To Prove
With the government’s target for 10% of all vehicles on the road to be electric by 2020 and Ireland setting itself the target of ending the sale of cars powered just by fossil fuels by 2030, the tide for fuel-based cars is turning. One of the first electric cars to market and named 2018’s World Green Car of the year, Nissan have launched a heavyweight, multi-format OOH campaign to mark the launch of the new and improved Nissan Leaf and convince the skeptics of its credentials.
Communicated through its ‘Zero to….’ taglines, the OOH campaign proves speed and distance aren’t a problem for the new Leaf. The use of 96/48 Sheets, Metropoles, Golden Squares, Europanels and Adshels help to communicate the electric car’s power. According to the Japanese car manufacturer demand for electric vehicles is now at a new high in Ireland as awareness builds among Irish householders that switching to electric can save them money.
Media: Spark Foundry – Creative: In Company of Huskies – OOH Agency: PML
The Always On Trend
The National Dairy Council returned to OOH for its latest advertising wave in the Complete Natural campaign. With the emergence and rise of alternative milks, the campaign highlighted the importance of dairy in exercise, recovery and overall health, communicated by the creative and taglines ‘Goodness is always on trend’ and ‘Today, I build my future body’.
The heavyweight campaign used a variety of formats to help bring the message to the Irish population and encourage a change in consumer habits.
Media: Initiative – Creative: Kick – OOH Agency: PML
You Had Me At hellOOH
The perfect accompaniment for a trip to the cinema, Maltesers brought some movie teasers to OOH in cycle 8.
A bunch of infamous movies quotes surfaced on the streets of Ireland, some iconic and instantly recognisable while others were a bit harder to figure out.
The OOH element was an extension of its Facebook led campaign where the audience was invited to work out the title of the movie to be in with a chance to win a trip to the cinema. The campaign ran on 48 Sheets, DigiTower, Bus Shelters and T-Sides as well as a domination of the east link.
Kia Drives it Home
Designed to further enhance their profile in Dublin, Kia Motors have booked all of Dublin Bus’s Capital T inventory for a 10-week period. The OOH campaign will be accompanied by a social media video campaign shot at different locations around the city encouraging Dublin families to “Make the most of ‘Baile Átha Kia’” The day and night creative for the Stonic and Sportage range include the taglines ‘Wake up to what’s best in Baile Atha Kia’ and ‘Night time at its best in Baile Atha Kia’. The Capital T format allows the cars to be front and centre while giving a sleek finish to the creative.
Media: Havas – Creative: Focus Advertising – OOH Agency: PML
Pictured above: Shane Lynch (Focus Advertising), Chris Murphy (PML), Vicki Fraser (Exterion Media), Aidan Doyle (Kia), John Gallagher (Havas)
Ulster Bank’s First Five for First Time Buyers
Ulster Bank has launched its ‘First Five’ mortgage campaign to promote its offerings to first time buyers under the bank’s ‘Help for What Matters’ proposition.
The bank is offering five key benefits. These are €25,000 life insurance cover at no cost to the customer, 50 per cent off home insurance, fixed rates from 2.85 per cent, €1,500 towards legal fees and free valuations.
The campaign introduces a new look and feel to the bank’s mortgage offerings and demonstrates the real support Ulster Bank offers to customers. 48 Sheets, Adshel, Adshel Live, iVision and the Digipole in Ballsbridge are being used to communicate the five benefits to potential buyers.
Media: Spark Foundry – Creative: Boys and Girls – OOH Agency: PML
Cadbury’s Eggperiential Hunt hits Dundrum
With the hunt for the white crème eggs really heating up and everyone scrambling to find one, Cadbury surprised the unsuspecting shoppers of Dundrum with the opportunity to find the elusive eggs.
On Saturday 3rd February, there were four hunts over the course of the day with each hunt resulting in one lucky hunter winning €1,000.
A total domination of the dPod located outside the Schuh store in Dundrum Town Centre was used to build awareness of the hunt, indicate the start times and more importantly provide a map of the centre with the location of the white creme egg being revealed. Promo staff were on hand at the dPod and the 4 hidden locations where the much sought after white Crème eggs were located.
The activation married the Mall Digital OOH format and experiential activity as the dPod acted as the facilitator and focus of the hunt. The activation was a great success with hunters gathering around the dPod for the eggs’ locations and taking off as soon as they were revealed.
PML Group’s innovation team were hugely excited to be involved in creating the egg hunt in partnership with Carat and Mondeléz while our in-house creative team, Design +, animated the digital creative for the hunt.
Our iQ research intelligence shows that 68% of respondents agree that experiential activations allow a brand to create a real-life connection with its consumers.
The Stone Age Comes to 21st Century Dublin
Pictured: Pat Cassidy (PML Group), Aisling O’Brian (Element Pictures), Jen Byrne (PML), Leigh Cunningham (Havas), Chris Collins (JCDecaux) and Orlaith McIvor (Havas)
The award-winning creators of Wallace and Gromit are making their way to the silver screen with new claymation movie, Early Man. As a new age dawns, caveman hero Dug unites his tribe to save their home against Lord Nooth and his bronze age city.
With a host of A-list actors such as Eddie Redmayne and Maisie Williams lending their voices to the cast, the hotly anticipated caveman inspired movie is out in cinemas on the 26th of January.
To celebrate the release, PML and Havas Media stonewalled the 240 Sheet located in Terenure for a rock solid special. The OOH special’s creative shows the two historic eras collide with the title of the movie at the centre of the billboard carved out in stone and in 3D. The OOH campaign also ran on Mall Digital, T-Sides and Citybox along with MegaRears on 3 aircoaches to extend the reach of the campaign.
PML Group’s iQ research intelligence found that 80% of respondents agree that specials/3D billboards make advertisement more memorable.
Credits: Media: Havas – Special Creative: Design+ OOH Agency: PML – Pop up Build: Eclipse Media