Applegreen Pumped for the Fuel Revolution

Applegreen is promoting its new fuelgood initiative, its most advanced fuel ever saving motorists as much as 4c per litre due to better performance.

With almost 190 service stations across the country, Applegreen’s campaign, using 48 Sheets and 6 Sheets, is targeting areas in proximity to its forecourts in a bid to build awareness of the initiative nationwide.

Media: Carat – Creative: Chemistry – OOH Agency: PML


ESB Goes Back to the Future

 

ESB has turned the switch on a new campaign to raise awareness of the role of electricity in realising a clean energy future which involves clean electricity, heat pumps, electric cars, smart networks and emerging technologies.

The national OOH campaign planned by Spark Foundry and PML is running on 6 Sheets – Bus Shelters, Adshel, Metropanels and Purchase Points; Golden Squares and Luas Columns.

The advert, featuring a modern day climbing technician against a backdrop of a wind farm was developed by TBWA\Dublin and Paula Kelly, Head of Account Management says, “It was a pleasure to work on such an iconic Irish brand and we’re really proud of the final result. ESB have been responsible for some of the best of Irish advertising over the years, and we wanted to do that legacy justice while adding to it in our own way.”

Media: Spark Foundry – Creative: TBWA\Dublin – OOH Agency: PML

 


Jacob’s goes Dynamic to Showcase Cracking Recipes

Jacob’s has a snack for every occasion of every day, and across screens in retail (dPods, iVisions, Tesco Live and Adshel Live) and commuter environments (dPods) there are five pieces of copy by Havas Dublin communicating its savoury range and associated recipes and snack ideas. The nationwide contextually driven ‘Make it Yours’ DOOH campaign by Valeo Foods uses PML Group’s proprietary Dynamic platform to communicate savoury snack solutions.

The Dynamic platform has enabled copy to be adapted by location whereby one of the designs “Hummus atá tú?” has specific location shout-outs. Furthermore, share of rotation in contingent on a weather trigger – in this case “The 99” is played more often when temperatures rise above 18°C.

Geoff Lyons, Managing Director of PML Group comments: “We’re thrilled Valeo Foods, together with Initiative have chosen Dynamic triggers to showcase their range and illustrate the exceptional creative power of Dynamic Out of Home. It’s great to see localised messaging together with of real time adaptive animated copy engaging audiences on the go

Claire Allen Digital Marketing Manager in Valeo Foods adds: “We’re delighted to kick off a summer of snacking with recipes created especially with fans of Jacob’s in mind. Using Dynamic Out of Home has allowed us to engage our customers in a new way, showing them just how versatile the Jacob’s savoury range is!

PML Group’s Dynamic CMS platform allows brands to deliver contextually relevant advertising at scale and in real time seamlessly across multiple DOOH networks and media owners (in this case Clear Channel, JCDecaux and Exterion media) using a multitude of scheduling and content triggers. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 18%.

Pictured (L-R): Claire Allen (Valeo), Maura Ashe (Mediabrands), Keith Farrell (PML), Asha Bourne (Mediabrands) and Lisa Temple (JCDecaux)

 


GLT Hits the Road

Gum Litter Taskforce has kicked off its annual summer campaign with the colourful ‘Bin Your Gum When You’re Done’ theme, which has been a regular feature on the streets of the nation in recent years.

Out of Home and experiential activity play a major role in the campaign with GLT partnering with PML Group’s Innovation team to devise the GLT roadshow. This year, a wind machine, t-shirt giveaways, along with many other surprises will be making their way across the country as the taskforce aims to educate and bring about behavioural change in the public’s disposal of chewing gum.

Some ambient formats such as Mobile 6 Sheets and branded Eco-Cabs will also be joining the roadshow, while a d ance troupe entertains the crowds at locations in Roscommon and Dublin.

Supporting the experiential activity is a large nationwide OOH campaign comprising Green Screen, 48 Sheets, various 6 Sheets, and a range of transport formats such as T-Sides, Super Rears and City Impacts, Luas Tram Side and Commuter and Retail Digital ensure a wide scope of locations and environments.

Media: Spark Foundry – Planning: MediaCom

Creative: AMV BBDO and adapted by Design+ – OOH Agency: PML

Experiential Suppliers: Eclipse Media, Promogroup and Headcase


Be in the Movies with Cineworld

Cineworld has opened Ireland’s first 4DX screen on Parnell Street. An immersive cinematic experience complete with motion seats and special effects to stimulate all five senses. Wind, fog, lightning, bubbles, water, snow and scents work with the film to bring the action on screen to life.

Cineworld launched an OOH campaign in cycle 9 using iVision, T-Sides and an internal Luas domination with ceiling graphics and straplines to announce the arrival of the new experience. The copy’s creative showed the mind-blowing experience with the each of the features highlighted in the campaign.

The first film to get the 4DX treatment was the Marvel Superhero adventure: ‘Avengers Infinity War’.

Media: PSI Advertising – Creative: Twelve Agency – OOH Agency: PML


New Name, Same People

Topaz is no more as the forecourt retailer has rebranded to Circle K. And while the name may be different, the people certainly are not as Circle K employees star in the OOH campaign.

The group launched an extensive 6 Sheet campaign to communicate and raise awareness of the rebrand across the 420-strong network of forecourts.

Customers can still avail of the usual services such as ‘miles’ and simply great coffee and will be delivered additional perks via a new mobile app.

The campaign is running nationally on Bus Shelters and Adshels, an East Link Domination, MegaRears and fully wrapped Aircoaches.

Media: Zenith – Creative: In-House – OOH Agency: PML


Starvin? Get Marvin

Time should be spent on things that matter, and Marvin.ie were saying just that in its latest OOH campaign.

Playing on the concept of time, Marvin.ie launched a puntastic campaign targeting commuters across road, rail and tram environments. With taglines such as ‘More Time to Ketchup’, ‘Supermarkets can pizza off’ and ‘Curry Up’, Marvin.ie conveyed the convenience of its online delivery service, cause we’ve all been there…. time poor, tired and hangry!

Media: Havas –  Creative: In-House – OOH Agency: PML

 


Zero Left To Prove

With the government’s target for 10% of all vehicles on the road to be electric by 2020 and Ireland setting itself the target of ending the sale of cars powered just by fossil fuels by 2030, the tide for fuel-based cars is turning. One of the first electric cars to market and named 2018’s World Green Car of the year, Nissan have launched a heavyweight, multi-format OOH campaign to mark the launch of the new and improved Nissan Leaf and convince the skeptics of its credentials.

Communicated through its ‘Zero to….’ taglines, the OOH campaign proves speed and distance aren’t a problem for the new Leaf. The use of 96/48 Sheets, Metropoles, Golden Squares, Europanels and Adshels help to communicate the electric car’s power. According to the Japanese car manufacturer demand for electric vehicles is now at a new high in Ireland as awareness builds among Irish householders that switching to electric can save them money.

Media: Spark Foundry – Creative: In Company of Huskies – OOH Agency: PML


The Always On Trend

The National Dairy Council returned to OOH for its latest advertising wave in the Complete Natural campaign. With the emergence and rise of alternative milks, the campaign highlighted the importance of dairy in exercise, recovery and overall health, communicated by the creative and taglines ‘Goodness is always on trend’ and ‘Today, I build my future body’.

The heavyweight campaign used a variety of formats to help bring the message to the Irish population and encourage a change in consumer habits.

Media: Initiative   –   Creative: Kick   –   OOH Agency: PML


You Had Me At hellOOH

The perfect accompaniment for a trip to the cinema, Maltesers brought some movie teasers to OOH in cycle 8.

A bunch of infamous movies quotes surfaced on the streets of Ireland, some iconic and instantly recognisable while others were a bit harder to figure out.

The OOH element was an extension of its Facebook led campaign where the audience was invited to work out the title of the movie to be in with a chance to win a trip to the cinema. The campaign ran on 48 Sheets, DigiTower, Bus Shelters and T-Sides as well as a domination of the east link.