Cadbury Unwrap Christmas

Cadbury Xmas

Cadbury is unwrapping joy this Christmas with an outdoor campaign that highlights the variety of chocolate treats Cadbury has available for the festive season.

Planned by PHD and PML, this is the first Christmas campaign that Cadbury has ran in Ireland. As Main Shoppers and commuters are key target audiences for Cadbury products, the campaign is running on dPods, Purchase Points and Adshel.

The creative for this campaign includes festive Cadbury treats bursting out of a wrapped box, encouraging potential consumers to ‘Unwrap Joy this Christmas’.