Cadbury Dairy Milk pops on OOH

Cadbury Dairy Milk Medley

Cadbury has added two medley bars to its Dairy Milk range; one contains dark chocolate, caramelised hazelnuts and raspberry pieces, while the other has dark chocolate chips, biscuit and fudge pieces.

As part of its Dairy Milk Medley campaign, Cadbury have included 6 Sheet specials in its latest OOH promotion.

Planned by Carat Ireland and PML, with creative by TAG, several 6 Sheets located on bus shelters have been covered in bubble wrap, encouraging passers-by to burst the bubbles on the 6 Sheet. The idea around the special is ‘look as good as it feels’ and the copy line used on the OOH specials is ‘tastes like this feels’. The bubble wrap on the 6 Sheets is changed every 1-2 days, so that the special continues to draw people’s attention on street.