Bulmers Christmas lights are back

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Pictured above (L-R) is Bulmers’ Christmas Lights campaign from 1998 and the 2014 Bulmers campaign

Bulmers sent Season’s Greetings this Christmas with the return of its festive lights special on out of home.

The illuminated special on 48 Sheets centred on a Bulmers apple tree decorated with festive lights. The Bulmers tree is a popular creative piece that has been used in outdoor campaigns since the late 1990s and this Christmas special looked great on the streets due to the strong creative, which was made all the more eye-catching through the illumination on the poster.

Vizeum and PML planned this outdoor campaign for Bulmers and the illuminated 48 Sheet specials ran in Terenure and on Clanbrassil Street.