Brown Thomas Rewards Shoppers

Brown Thomas fans rejoiced as the department store launched its new and improved loyalty card programme and took to OOH to encourage passers- by to download the new shoppable app.

Brown Thomas shoppers can now enjoy rewards based on a point system which equates to 1 point for every euro spent. Classified into three tiers, your loyalty is rewarded with special treats such as complimentary personal shopping, cardholder shopping days and beauty samples.

The vibrant and chic OOH campaign detailed some of the perks the loyalty card provides.

Running in strongholds for the retailer, Adshel played host to its OOH campaign in Dublin, Cork, Galway and Limerick. Dublin exclusive formats –Interior Luas domination including ceiling graphics, Luas Columns, Commuter Digital, Digipole and Metropoles were also included in the OOH plan.

The campaign will run on Connolly Station’s Digital gallery until the middle of September.

Media: Carat – Creative: In-House – OOH Agency: PML