Be Front Row with Arnotts
A change in season is an important time for retailers and apparel brands as new styles and themes come into play. Bringing some of the latest trends in fashion to Outdoor, Arnotts promoted its Spring/ Summer lines filled with bright colours and bold patterns, showing what’s on offer in store and online.
Planned by Carat and PML, the campaign displayed on Metropoles, Orbscreens, Bus Shelters and Commuter Digital for a broad city centre presence. An important medium for apparel, OOH allows customers to discover the latest looks for the upcoming season and provide some inspiration.
With 25% stating they tend to look out for fashion/clothing adverts, the audience is primed for OOH communication that triggers activity. Retail Outlets was also the largest spending category on OOH in 2017.
*Source: Out of Home Consumer Survey & PML Group Posterwatch
Media: Carat – Creative: In-House – OOH Agency: PML