Avonmore puts back what life takes out
Glanbia has introduced the latest in its fortified milk range, Avonmore Balance Milk. Avonmore Balance is a low-fat milk fortified with extra protein, iron and vitamins to help put back what life takes out. To help you discover the power of balance, the campaign shows examples of the Love/Hate relationship we can have with the little/same things in life and how this strikes a balance.
Planned by Carat with Outdoor planning by PML and creative by Irish International, the OOH promotion is running on a multiple of formats with a particular focus on transport formats; featuring on Pearse Street and Tara Street Station Digital Galleries as well as activating a Luas Domination incorporating ceiling graphics, straplines and commuter cards.
Strategic placement in such environments can increase recall and provides high frequency for campaigns. Research* shows of that 20% of females aged 24-44 living in Dublin travel by Dart or Luas a few times a week or a few times a month. With colourful branding and humorous messaging, its sure to brighten up the morning commute.
** Research: TGI ROI 2016 (POP) **
Pictured: Tim Ryan (Glanbia), Grainne Murray (Glanbia), Niamh Daly (PML), Louise Slattery (Carat), Claire McElligott (Carat) & Lisa Temple (JCDecaux)