Avonmore brings out the best on OOH

Avonmore Slimline Milk

With Christmas well behind and the season of ‘New Year, New You’ upon us, Glanbia are running a very apt OOH campaign for Avonmore Slimline Milk.

Planned by Carat and PML, Avonmore Slimline’s campaign is running on a variety of formats that include Golden Squares, MegaSquares, Store Points, dPods, Retail Adtower, POPAds and the Transit special at Pearse Station.

Irish International worked on the creative for this campaign, which focuses on a woman doing various Yoga positions, along with the copyline ‘Brings out the best in you’. Avonmore Slimline’s campaign ran at the ideal time to target potential consumers who are planning to improve their health and fitness as part of their New Year resolutions.

The creative on some formats also included details of a competition to win free Yoga classes for a month and encouraged the audience to enter online at www.avonmore.ie/slimline.