Arnotts’ new campaign is Wonder-ful
Arnotts’ latest outdoor advertising campaign promotes their loyalty card for customers, ‘Wonder Card’ and the new Arnotts Wonder App, which allows customers to be rewarded on their favourite purchases online or in-store.
Users of Arnotts new Wonder-ful app can earn and spend points at any time of purchase, as well as view their loyalty points balance, account details and challenge themselves with the Wonder Quiz, which changes each season and offers users the chance to win top prizes from Arnotts.
Initiative and PML planned an innovative ooh campaign to promote Arnotts’ loyalty card and new app, using such formats as Metropanels, Luas tram domination and Wrapped Luas Columns.
A rotating 3D special of the Arnotts Wonder Card was built on top of a Wrapped Luas Column at St Stephens Green Luas station, attracting the attention of passers-by and increasing potential consumers’ awareness of the Arnotts loyalty card and app.
Javelin worked on the creative for this campaign and Eclipse Media built the rotating Wonder Card 3D special.
Click on the image above to view Arnotts’ rotating 3D special