A Special Pedigree

To highlight the importance of keeping our beloved pets’ teeth and gums healthy, Pedigree is promoting their specially formulated dental products.

Recommended by vets, Pedigree’s dental care range provides a deep clean and reduces tartar which will help you evade the doggy dentist for longer and have your dog #dogsofinstagram ready.

To showcase their products to dog lovers across Dublin, Pedigree’s campaign on OOH is sure to stand out from the crowd, as we created something special for our canine friends. Planned by Spark Foundry/Mediacom and PML with creative by Ball and Socket and the special build by Eclipse Media, we designed a 2D build for pedigree to add dimension and extra impact to their Out of Home campaign.

The 48 Sheet located on Pearse Street shows our canine friend popping off the billboard with his ears and paws built over the normal frame of a standard 48 Sheet which creates the illusion that the dog is jumping out of the poster.

The advert is also running copy on 48 Sheets, 6 Sheets, Phone Kiosks and Retail dPods.