A slice of Italy on OOH

Jacobs latest campaign has introduced Caffé Di Milano Italian wafer biscuits to their range. The indulgent snack makes the perfect partner to your cup of coffee and comes in three different flavours; Hazelnut, Chocolate and Vanilla.

 On the back of the tagline ‘take a bite out of Italy’, the campaign features the leaning tower of Pisa and the Colosseum, made up of wafers with a bite taken out of the top.

Planned by Initiative and PML with really strong creative by Havas, the campaign is running on Adbox Extra, DigiTower and Superside. Adbox Extra adds another dimension to the campaign with the opportunity to go beyond the normal frame of Adbox.