Archive for July, 2018

Jacob’s goes Dynamic to Showcase Cracking Recipes

Posted on: July 5th, 2018 by niamh No Comments

Jacob’s has a snack for every occasion of every day, and across screens in retail (dPods, iVisions, Tesco Live and Adshel Live) and commuter environments (dPods) there are five pieces of copy by Havas Dublin communicating its savoury range and associated recipes and snack ideas. The nationwide contextually driven ‘Make it Yours’ DOOH campaign by Valeo Foods uses PML Group’s proprietary Dynamic platform to communicate savoury snack solutions.

The Dynamic platform has enabled copy to be adapted by location whereby one of the designs “Hummus atá tú?” has specific location shout-outs. Furthermore, share of rotation in contingent on a weather trigger – in this case “The 99” is played more often when temperatures rise above 18°C.

Geoff Lyons, Managing Director of PML Group comments: “We’re thrilled Valeo Foods, together with Initiative have chosen Dynamic triggers to showcase their range and illustrate the exceptional creative power of Dynamic Out of Home. It’s great to see localised messaging together with of real time adaptive animated copy engaging audiences on the go

Claire Allen Digital Marketing Manager in Valeo Foods adds: “We’re delighted to kick off a summer of snacking with recipes created especially with fans of Jacob’s in mind. Using Dynamic Out of Home has allowed us to engage our customers in a new way, showing them just how versatile the Jacob’s savoury range is!

PML Group’s Dynamic CMS platform allows brands to deliver contextually relevant advertising at scale and in real time seamlessly across multiple DOOH networks and media owners (in this case Clear Channel, JCDecaux and Exterion media) using a multitude of scheduling and content triggers. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 18%.

Pictured (L-R): Claire Allen (Valeo), Maura Ashe (Mediabrands), Keith Farrell (PML), Asha Bourne (Mediabrands) and Lisa Temple (JCDecaux)

 

Wherever You Go

Posted on: July 2nd, 2018 by niamh No Comments

Bank of Ireland has rolled out its new advertising campaign which tells the heart-warming story of a young boy and his toy rabbit, Snuggley.

Snuggley is a constant in the boy’s life as he grows up and experiences the comings and goings of life. Through the sentiment, Bank of Ireland says it’ll stay by their customers’ side whether that’s moving in or moving on.

The campaign, developed to promote a range of benefits for customers looking to buy a new home, will run across TV, OOH, radio, cinema, VOD, digital, native content, social, owned media and one on one.

The OOH element uses minimal copy and strong visuals, as Snuggly takes the spotlight within the creative, simply accompanied by the tagline ‘Wherever you Go’ and the Bank’s logo. Other formats include copy on its payment break and low fixed rate offers.

The campaign uses a large selection of formats nationwide to maximise reach and build coverage, aspects which are imperative for a new campaign. 96/48 Sheets, Golden Squares, Roadside 6 Sheets, T-Sides, Digipole and the newest addition to the OOH ecosystem, the dX screen located in Dundrum Town Centre all feature the Bank of Ireland ad.

Media: Carat – Creative: TBWA\Dublin – OOH Agency: PML

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