Your second life is your life in retirement. This is the time when you can be the person you want to be, not the person you have to be. So while there’s a lot to look forward to and retirement may seem a long way away but It’s never too early to start planning.
To advertise its pensions and investments opportunities Standard Life ran roadside billboards (48 Sheets, Europanels and Metropoles) and 6 Sheets (Bus Shelters and 6 Sheets), along with train station Commuter Squares, in Dublin and Cork. The campaign was planned by Core Recruitment and PML.
The posters created by Publicis show the opportunities in life’s evolution and feature Paul – from skilled engineer to skilled storyteller and Sarah – from stretching marketing budgets to stretching joints.
Sharon Smyth, head of brand and engagement at Standard Life, said it is one of the biggest ad campaigns Standard Life has done in Ireland. “It will run into 2019, championing the choices people are making with their financial advisers to live the next phase of their lives according to their rules. It’s great to deliver such a message.”
Media: Core Recruitment – Creative: Publicis – OOH Agency: PML