Archive for June, 2018

GLT Hits the Road

Posted on: June 26th, 2018 by niamh No Comments

Gum Litter Taskforce has kicked off its annual summer campaign with the colourful ‘Bin Your Gum When You’re Done’ theme, which has been a regular feature on the streets of the nation in recent years.

Out of Home and experiential activity play a major role in the campaign with GLT partnering with PML Group’s Innovation team to devise the GLT roadshow. This year, a wind machine, t-shirt giveaways, along with many other surprises will be making their way across the country as the taskforce aims to educate and bring about behavioural change in the public’s disposal of chewing gum.

Some ambient formats such as Mobile 6 Sheets and branded Eco-Cabs will also be joining the roadshow, while a d ance troupe entertains the crowds at locations in Roscommon and Dublin.

Supporting the experiential activity is a large nationwide OOH campaign comprising Green Screen, 48 Sheets, various 6 Sheets, and a range of transport formats such as T-Sides, Super Rears and City Impacts, Luas Tram Side and Commuter and Retail Digital ensure a wide scope of locations and environments.

Media: Spark Foundry – Planning: MediaCom

Creative: AMV BBDO and adapted by Design+ – OOH Agency: PML

Experiential Suppliers: Eclipse Media, Promogroup and Headcase

Don’t Be Dick

Posted on: June 21st, 2018 by niamh No Comments

The DCC along with South Dublin County Council, Fingal County Council and the Environmental Protection Agency have launched an awareness campaign about the growing issue of disposable coffee cups.

With Irish people using 200 million cups every year and becoming a major source of litter across Dublin, the new campaign ‘Don’t Be Dick’ aims to tackle the problem and asks consumers to think about their coffee consumption in a new way.

The campaign, featuring on Dublin Bus T-Sides, has turned quite a few heads and attracted considerable media attention since it was first spotted on the streets with its attention demanding line.

Media: Carat – Creative: JWT Folk – OOH Agency: PML

Stay Safe This Summer

Posted on: June 20th, 2018 by niamh No Comments

To coincide with National Water Safety Awareness Week, Irish Water Safety has launched a timely OOH campaign as a reminder of how vital it is to be vigilant around water, especially at this time of year.

The stark tagline ‘In Seconds, Water Can Steal a Life’ and a photo of a child walking towards the shoreline as water damage fades her from view was designed to resonate with parents.

Running nationwide, the campaign is displaying on 48 Sheets, Adshel and PurchasePoints to appeal to the public to keep themselves informed of the dangers of water and reduce the chance of drowning tragedies this summer.

As a public awareness campaign, the choice of displaying on OOH formats is an effective method of getting the message noticed by a large and diverse audience.

Media: The Media Farm – Creative: Watson Creative – OOH Agency: PML

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