Archive for May, 2018

Be in the Movies with Cineworld

Posted on: May 31st, 2018 by niamh No Comments

Cineworld has opened Ireland’s first 4DX screen on Parnell Street. An immersive cinematic experience complete with motion seats and special effects to stimulate all five senses. Wind, fog, lightning, bubbles, water, snow and scents work with the film to bring the action on screen to life.

Cineworld launched an OOH campaign in cycle 9 using iVision, T-Sides and an internal Luas domination with ceiling graphics and straplines to announce the arrival of the new experience. The copy’s creative showed the mind-blowing experience with the each of the features highlighted in the campaign.

The first film to get the 4DX treatment was the Marvel Superhero adventure: ‘Avengers Infinity War’.

Media: PSI Advertising – Creative: Twelve Agency – OOH Agency: PML

New Name, Same People

Posted on: May 31st, 2018 by niamh No Comments

Topaz is no more as the forecourt retailer has rebranded to Circle K. And while the name may be different, the people certainly are not as Circle K employees star in the OOH campaign.

The group launched an extensive 6 Sheet campaign to communicate and raise awareness of the rebrand across the 420-strong network of forecourts.

Customers can still avail of the usual services such as ‘miles’ and simply great coffee and will be delivered additional perks via a new mobile app.

The campaign is running nationally on Bus Shelters and Adshels, an East Link Domination, MegaRears and fully wrapped Aircoaches.

Media: Zenith – Creative: In-House – OOH Agency: PML

Starvin? Get Marvin

Posted on: May 31st, 2018 by niamh No Comments

Time should be spent on things that matter, and Marvin.ie were saying just that in its latest OOH campaign.

Playing on the concept of time, Marvin.ie launched a puntastic campaign targeting commuters across road, rail and tram environments. With taglines such as ‘More Time to Ketchup’, ‘Supermarkets can pizza off’ and ‘Curry Up’, Marvin.ie conveyed the convenience of its online delivery service, cause we’ve all been there…. time poor, tired and hangry!

Media: Havas –  Creative: In-House – OOH Agency: PML

 

Zero Left To Prove

Posted on: May 4th, 2018 by niamh No Comments

With the government’s target for 10% of all vehicles on the road to be electric by 2020 and Ireland setting itself the target of ending the sale of cars powered just by fossil fuels by 2030, the tide for fuel-based cars is turning. One of the first electric cars to market and named 2018’s World Green Car of the year, Nissan have launched a heavyweight, multi-format OOH campaign to mark the launch of the new and improved Nissan Leaf and convince the skeptics of its credentials.

Communicated through its ‘Zero to….’ taglines, the OOH campaign proves speed and distance aren’t a problem for the new Leaf. The use of 96/48 Sheets, Metropoles, Golden Squares, Europanels and Adshels help to communicate the electric car’s power. According to the Japanese car manufacturer demand for electric vehicles is now at a new high in Ireland as awareness builds among Irish householders that switching to electric can save them money.

Media: Spark Foundry – Creative: In Company of Huskies – OOH Agency: PML

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