Cineworld has opened Ireland’s first 4DX screen on Parnell Street. An immersive cinematic experience complete with motion seats and special effects to stimulate all five senses. Wind, fog, lightning, bubbles, water, snow and scents work with the film to bring the action on screen to life.
Cineworld launched an OOH campaign in cycle 9 using iVision, T-Sides and an internal Luas domination with ceiling graphics and straplines to announce the arrival of the new experience. The copy’s creative showed the mind-blowing experience with the each of the features highlighted in the campaign.
The first film to get the 4DX treatment was the Marvel Superhero adventure: ‘Avengers Infinity War’.
Media: PSI Advertising – Creative: Twelve Agency – OOH Agency: PML