Archive for April, 2018

The Always On Trend

Posted on: April 20th, 2018 by niamh No Comments

The National Dairy Council returned to OOH for its latest advertising wave in the Complete Natural campaign. With the emergence and rise of alternative milks, the campaign highlighted the importance of dairy in exercise, recovery and overall health, communicated by the creative and taglines ‘Goodness is always on trend’ and ‘Today, I build my future body’.

The heavyweight campaign used a variety of formats to help bring the message to the Irish population and encourage a change in consumer habits.

Media: Initiative   –   Creative: Kick   –   OOH Agency: PML

You Had Me At hellOOH

Posted on: April 19th, 2018 by niamh No Comments

The perfect accompaniment for a trip to the cinema, Maltesers brought some movie teasers to OOH in cycle 8.

A bunch of infamous movies quotes surfaced on the streets of Ireland, some iconic and instantly recognisable while others were a bit harder to figure out.

The OOH element was an extension of its Facebook led campaign where the audience was invited to work out the title of the movie to be in with a chance to win a trip to the cinema. The campaign ran on 48 Sheets, DigiTower, Bus Shelters and T-Sides as well as a domination of the east link.

Kia Drives it Home

Posted on: April 16th, 2018 by niamh No Comments

Designed to further enhance their profile in Dublin, Kia Motors have booked all of Dublin Bus’s Capital T inventory for a 10-week period. The OOH campaign will be accompanied by a social media video campaign shot at different locations around the city encouraging Dublin families to “Make the most of ‘Baile Átha Kia’” The day and night creative for the Stonic and Sportage range include the taglines ‘Wake up to what’s best in Baile Atha Kia’ and ‘Night time at its best in Baile Atha Kia’. The Capital T format allows the cars to be front and centre while giving a sleek finish to the creative.

Media: Havas   –   Creative: Focus Advertising   –   OOH Agency: PML

Pictured above: Shane Lynch (Focus Advertising), Chris Murphy (PML), Vicki Fraser (Exterion Media), Aidan Doyle (Kia), John Gallagher (Havas)

Ulster Bank’s First Five for First Time Buyers

Posted on: April 13th, 2018 by niamh No Comments

 

Ulster Bank has launched its ‘First Five’ mortgage campaign to promote its offerings to first time buyers under the bank’s ‘Help for What Matters’ proposition.

The bank is offering five key benefits. These are €25,000 life insurance cover at no cost to the customer, 50 per cent off home insurance, fixed rates from 2.85 per cent, €1,500 towards legal fees and free valuations.

The campaign introduces a new look and feel to the bank’s mortgage offerings and demonstrates the real support Ulster Bank offers to customers. 48 Sheets, Adshel, Adshel Live, iVision and the Digipole in Ballsbridge are being used to communicate the five benefits to potential buyers.

Media: Spark Foundry  –  Creative: Boys and Girls  –   OOH Agency: PML

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