Archive for March, 2018

Say Hello to More Northern Ireland

Posted on: March 26th, 2018 by niamh No Comments

Tourism Northern Ireland ran an OOH campaign promoting some of the best that the North has to offer such as world class views, amazing adventures and compelling stories. With 4% of the Irish population visiting Northern Ireland on a short break/holiday last year, the campaign hoped to capitalise on a huge pool of potential consumers and influence those contemplating a staycation/short break this year. Multiple ad designs capture the gems of the North and ad copy including journey times and hotel prices added further to the campaign.

Planned by Genesis and PML, the tourism board’s campaign ran on Connolly Station’s Digital Gallery as well as the entrance to the station, which allowed for a large brand presence within the station targeting commuters seeking out some travel inspiration.

According to OCS, 27% of the population’s thoughts turn to holidays when travelling to or from work. The campaign included its website and social media information for the audience to visit its digital presence in hopes of discovering more about Northern Ireland. Source: TGI 2017 & OCS 2017

Media & Creative: Genesis   –   OOH Agency: PML

Be Front Row with Arnotts

Posted on: March 22nd, 2018 by niamh No Comments

A change in season is an important time for retailers and apparel brands as new styles and themes come into play. Bringing some of the latest trends in fashion to Outdoor, Arnotts promoted its Spring/ Summer lines filled with bright colours and bold patterns, showing what’s on offer in store and online.

Planned by Carat and PML, the campaign displayed on Metropoles, Orbscreens, Bus Shelters and Commuter Digital for a broad city centre presence. An important medium for apparel, OOH allows customers to discover the latest looks for the upcoming season and provide some inspiration.

With 25% stating they tend to look out for fashion/clothing adverts, the audience is primed for OOH communication that triggers activity. Retail Outlets was also the largest spending category on OOH in 2017.

*Source: Out of Home Consumer Survey &  PML Group Posterwatch

Media: Carat  –   Creative: In-House   –    OOH Agency: PML

Get Jiggy with Ms Green

Posted on: March 15th, 2018 by niamh No Comments

M&M’s popular character, Ms Green, returned to Out of Home just in time for St. Patrick’s Day and encouraged passers-by to get jiggy and win cash by entering M&M’s competition. The promotion ran on Bus Shelters, Supersides, Adshels, Metropanels as well as a total domination of the east link.

The competition offered cash prizes for those who could guess correctly what song influencers James Patrice and Holly Carpenter were getting jiggy to. The competition element of the campaign ran across Facebook and Twitter. Using its social media icons within the creative, Out of Home acted as a support to the social media led campaign and prompted the audience to visit M&M’s social media channels for further details.

Media: Spark Foundry  –   Creative: BBDO  –  Planning: MediaCom  –   OOH Agency: PML

Travel on Sunshine with Avonmore Super Milk

Posted on: March 12th, 2018 by niamh No Comments


We all recently witnessed just how unpredictable our weather can be and while the sun may not always shine, we need to get our Vitamin D from somewhere. Thankfully, Avonmore Super Milk contains all the daily sunshine we need, in just one glass.

The Glanbia brand has launched an above the line campaign to highlight the importance of Super Milk as a source of Vitamin D. For its OOH campaign, Avonmore Super Milk commissioned Super Rears and a super Luas Tram Wrap to bring some sunshine to our commute.


Luas is of course a hugely popular mode of transport for Dubliners with over 37 million trips taken last year. Displaying on the green line, the Luas wrap allows the advertiser to reach the ever growing and desirable Luas commuter audience and enhance visibility of the campaign as the unmissable tram makes its way through Dublin. The Luas wrap will be visible up until May.

As part of its wider OOH campaign, Avonmore included POP Ads detailing its free flight giveaway. With every 30 tokens collected, customers could choose to fly out to one of the eight pre-selected destinations.


Pictured: Vivienne Lawlor (Account Director, BBDO), Keith Farrell (Account Manager, PML), Susan Pratt (Account Executive, Carat),  Lisa Temple (JCDecaux) and Linda Sheehan (Senior Brand Manager, Glanbia)


Media: Carat

Creative: BBDO

OOH Specialist: PML