Archive for February, 2018

Red Bull Gives You Wings…But Not Sugar

Posted on: February 26th, 2018 by niamh No Comments

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To target an audience who wants the energy but not the rush, Red Bull promoted its sugar free version of its energy drink. The strategic planning of the OOH campaign incorporated many transport formats that enabled the campaign to be seen by a large-scale audience of a younger demographic.

Bus Shelters, Luas Columns, T-Sides and Retail Adtowers all featured within the OOH plan as well as a striking matte finish wrapped Luas column.

Pictured: Chris Murphy (PML Group), Mary Anne Byrne (Richmond Marketing), Graham Clarke (Zenith), and Chris Collins (JCDecaux)

Electric Ireland Gets Smart

Posted on: February 15th, 2018 by niamh No Comments

In recent months, the emergence of the connected home has grown exponentially as many energy providers introduce their smart home services.

According to a recent survey conducted by iReach insights, one in ten adults in Ireland now own a smart home and the majority of them think it makes their lives much easier.As part of its Smarter Living marketing campaign, Electric Ireland has launched its Smarter Home service. The bundles allow customers to control their heating, lights and appliances through their smart phone when they are out of home. So, it was only fitting OOH advertising was a vital aspect of the new campaign.

The campaign reflects how smarter living means you’re guaranteed the comfort of a bright and warm home before you even get there. The campaign ran on 48 Sheets, Metropoles, T-Sides, Luas Columns on both the red and green line to ensure cross city presence and several Digital formats including Digital Mall, and Digital Commuter in key commuter hubs – Connolly Digital Gallery, Tara and Pearse Street as well as Adshel Live. Out of Home is a great mechanism to promote and build awareness of new products/services.

According to OCS, 64% of all adults agree posters/screens are a good way of finding out about new products/services.

Media: Spark Foundry   –   Creative: TBWA\Dublin

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Cadbury’s Eggperiential Hunt hits Dundrum

Posted on: February 7th, 2018 by niamh No Comments

Untitled collageWith the hunt for the white crème eggs really heating up and everyone scrambling to find one, Cadbury surprised the unsuspecting shoppers of Dundrum with the opportunity to find the elusive eggs.

On Saturday 3rd February, there were four hunts over the course of the day with each hunt resulting in one lucky hunter winning €1,000.

A total domination of the dPod located outside the Schuh store in Dundrum Town Centre was used to build awareness of the hunt, indicate the start times and more importantly provide a map of the centre with the location of the white creme egg being revealed. Promo staff were on hand at the dPod and the 4 hidden locations where the much sought after white Crème eggs were located.

The activation married the Mall Digital OOH format and experiential activity as the dPod acted as the facilitator and focus of the hunt. The activation was a great success with hunters gathering around the dPod for the eggs’ locations and taking off as soon as they were revealed.

PML Group’s innovation team were hugely excited to be involved in creating the egg hunt in partnership with Carat and Mondeléz while our in-house creative team, Design +, animated the digital creative for the hunt.

Our iQ research intelligence shows that 68% of respondents agree that experiential activations allow a brand to create a real-life connection with its consumers.

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