Archive for January, 2018

New Year, New Career

Posted on: January 26th, 2018 by niamh No Comments

Untitled collage (3)Irish Jobs is currently running an OOH campaign, with January being a time where people begin to change or reflect on certain aspects of their life with their career being one of the them.  The campaign is running on multiple formats with a heavy reliance on T-Sides and Bus Shelters to create a mobile campaign with vast city centre presence.  48 Sheets, Metropanels, Metropoles and Digipole are included for building coverage and targeting high density areas with a high concentrate of workers and commuters for impactful and extended reach.

The white background and black text creative is simple yet effective. The text shows negative sentences turned into positive ones by striking through some of the text, with the tagline ‘Change Your Story’ highlighted. The campaign is sure to resonate with people who are feeling a little dissatisfied in their current job or career and possibly motivate them to change their story.

According to OCS figures, 28% of the Irish population intend to change or start a job within the next 12 months, while 49% of those intending to change jobs said Posters/screens often create a reason to search online.

Media: PHD  -   Creative: BBDO Dublin   -   OOH Agency: PML

The Stone Age Comes to 21st Century Dublin

Posted on: January 26th, 2018 by niamh No Comments

Pictured: Pat Cassidy (PML Group), Aisling O’Brian (Element Pictures), Jen Byrne (PML), Leigh Cunningham (Havas), Chris Collins (JCDecaux) and Orlaith McIvor (Havas)

The award-winning creators of Wallace and Gromit are making their way to the silver screen with new claymation movie, Early Man.  As a new age dawns, caveman hero Dug unites his tribe to save their home against Lord Nooth and his bronze age city.

With a host of A-list actors such as Eddie Redmayne and Maisie Williams lending their voices to the cast, the hotly anticipated caveman inspired movie is out in cinemas on the 26th of January.

To celebrate the release, PML and Havas Media stonewalled the 240 Sheet located in Terenure for a rock solid special. The OOH special’s creative shows the two historic eras collide with the title of the movie at the centre of the billboard carved out in stone and in 3D. The OOH campaign also ran on Mall Digital, T-Sides and Citybox along with MegaRears on 3 aircoaches to extend the reach of the campaign.

PML Group’s iQ research intelligence found that 80% of respondents agree that specials/3D billboards make advertisement more memorable.

Credits: Media: Havas   -   Special Creative: Design+      OOH Agency: PML  -   Pop up Build: Eclipse Media

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