Cadbury launched its countdown to Christmas with a Cadvent activation in association with PML Group’s Innovation team and Carat.
The activation, which will be running until the 22nd of December, sees Europanels dotted around the country taken over by the Cadvent. There for one day only, the Cadvent window opens at 1pm every day. Behind the door’s festive creative, a chocolate Christmas tree mould is held inside and promo staff will be on hand to dish out some of our favourite Cadbury goodies.Once the activation is complete the Cadvent door swings open in another location the very next day.
With the annual Cadvent extravaganza launched on the 1st of December, PML Group’s Innovation team was delighted to bring the Cadvent calendar to life, spread some Christmas joy and be a part of Cadbury’s Christmas countdown.
As part of its wider OOH campaign, Cadbury promoted its Cadvent campaign as a whole, which is displaying on the Green Screen at Stephen’s Green shopping centre, 96 sheets, 48 sheets and various 6 Sheets.