Archive for December, 2017

Cadbury Cadvent Hits The Road

Posted on: December 15th, 2017 by niamh No Comments


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Cadbury launched its countdown to Christmas with a Cadvent activation in association with PML Group’s Innovation team and Carat.

The activation, which will be running until the 22nd of December, sees Europanels dotted around the country taken over by the Cadvent. There for one day only, the Cadvent window opens at 1pm every day. Behind the door’s festive creative, a chocolate Christmas tree mould is held inside and promo staff will be on hand to dish out some of our favourite Cadbury goodies.Once the activation is complete the Cadvent door swings open in another location the very next day.

With the annual Cadvent extravaganza launched on the 1st of December, PML Group’s Innovation team was delighted to bring the Cadvent calendar to life, spread some Christmas joy and be a part of Cadbury’s Christmas countdown.

As part of its wider OOH campaign, Cadbury promoted its Cadvent campaign as a whole, which is displaying on the Green Screen at Stephen’s Green shopping centre, 96 sheets, 48 sheets and various 6 Sheets.

Milk Makes A Splash On South William St.

Posted on: December 1st, 2017 by niamh No Comments

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As part of a new campaign, the National Dairy Council set up shop on South William Street for a few days. The Complete Natural pop up café launched on the 8th of November and was opened for five days in total. The pop up was offering the perfect range of dairy based products, from gourmet coffees, fruit smoothies, milkshakes to frozen yogurt- and the good news – it was all for free!
With some funky dairy themed interiors, the café included a chill out zone, milk carton inspired booths, a farm inspired art gallery dedicated to cows no less and a special selfie area so you too could mark the occasion.

A few famous faces dropped by the café to lend their support, with Made In Chelsea Stars Binky Felsted and Josh Patterson, Louis Walsh and of course brand ambassadors, the Kearney Brothers all in attendance.
Our Innovation team was delighted to be involved with this experiential activity in association with Initiative. The café was a huge success and saw over 5,500 visitors pass through the doors over the five days.
The café was part of a major new marketing campaign which saw NDC run a heavyweight OOH campaign. With the emergence and rise of alternative milks, the campaign encouraged a younger demographic to eat and drink more dairy.
Pictured above: Cathy Curran (NDC), Rachel Hynes (Initiative), Zoë Kavanagh (NDC) and Pat Cassidy (PML Group)

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