Archive for November, 2017

It’s Good to Live on OOH

Posted on: November 3rd, 2017 by niamh No Comments

laya

Health insurance provider, Laya Healthcare has launched a new brand positioning campaign and has incorporated an OOH burst into its media plan. The ‘Its Good to Live’ campaign is all about embracing life, living in the moment and enjoying it, safe in the knowledge that Laya Healthcare is looking after you, always.

Laya strives to be more than just a health insurer but rather a health partner who encourages and empowers their customers to live healthy and happy lives. The campaign launched on Wednesday 25th October.

The Outdoor element is an extensive part of the integrated campaign displayed on predominately large formats as well as Bus Shelter 6 Sheets, dPods (Commuter) and Metropanels to aid reach and build coverage quickly.

The bold, fresh, fun and colourful creative really lends itself to OOH advertising and portrays the brand to maximum effect. The striking design is sure to stand out.

In addition to the OOH campaign, a brand experiential campaign was activated to coincide with the launch of the campaign.  A series of hopscotches hopped up on the streets of Dublin on the 27th and 28th October that encouraged people to jump in and experience how it’s good to live.

The activation formulated a piece of video content for Laya Healthcare, which has been promoted on its digital channels.  Experiential activations are a natural extension to the OOH medium and adds an additional dimension to its role and brings the creative into the real-world.

Media: Carat

Creative: TBWA

Outdoor Specialist:  PML

Activation Supplier: Mix Tape Marketing

Kelkin Explores The Great Outdoors

Posted on: November 3rd, 2017 by niamh No Comments

KelkinKelkin has launched a new advertising campaign to promote its nutritious (and delicious) range of products.  The campaign launch coincides with the brand’s 40th birthday and the launch of its new vibrant packaging.

The ‘Made For Exploring’ campaign celebrates the fact that people crave adventure and new experiences and how Kelkin’s range of products fuel people’s curiosities and adventures, Kelkin feeds the inner explorer.

The OOH aspect of the campaign is running on 48 Sheets, Commuter Squares, Commuter Points and Metropoles – used for building coverage in urban areas and targeting commuter audiences.

The creative depicts different scenarios where people are seen fun exploring and how the food products and adventures can draw similarities – from the popping of popcorn to the popping of bubbles.

The multilateral copy allows the product and logo to take center stage in the middle of the poster and allows for instant familiarity. Planned by initiative with creative by Havas, PML was responsible for the Outdoor preparation of the campaign.

 

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