Life Pharmacy is prepping for winter as its begins its awareness campaign for the flu vaccine services they offer, so we can all have a happy and healthy winter.
The extensive OOH campaign is displaying on 48 Sheets and various 6 Sheets such as Bus Shelters and Adbox. The campaign is customised to the locality in which it is situated, with the name and picture of the local pharmacist on each copy. This give a personalised approach to the campaign and enhances the audiences’ familiarity of the local pharmacy and pharmacist. The clear and concise advertising campaign also promotes the additional services catered for in each local Life Pharmacy.
OOH is a powerful method of disseminating information that needs to be seen by a large and diverse group of people, an objective of awareness/informational campaigns.
The campaign was planned and created by Focus Advertising with PML responsible for the Out Of Home activity and planning ads in the different localities.