Archive for September, 2017

You don’t need to bring your contents OOH with AXA

Posted on: September 21st, 2017 by niamh No Comments

axa

If you have ever been a renter, we’re sure you’ve been left wondering what happens to your contents if disaster strikes. To put your mind at ease, one of Ireland’s most established insurance companies, AXA now protects your most valuable possessions with its renters insurance policy.

Planned by Havas Media, with creative by Publicis, PML took on the Outdoor planning of the campaign. The campaign displayed on Bus Shelters, Bus, Arrow and Dart Cards. With surging rental demands the campaign was aptly timed to ensure renters are aware of such policies.

 

 

Three Makes It Count on OOH

Posted on: September 20th, 2017 by niamh No Comments

Mobile network provider, Three, has launched a new branding campaign ‘Make It Count’, featuring on Out of Home.

Planned by media agency Spark Foundry, creative by Boys and Girls,  PML oversaw the Outdoor planning of the nationwide campaign.

The OOH creative conveys the multiple ways we use our phone and as a visual metaphor for the possibilities it creates for people to make it count.  Three is also running on a 96 Sheet located on Parkgate Street which encompasses the surrounding area of the Billboard and is branded in Three’s new brand colour and logo.

As part of its brand identity refresh, the campaign hones in on the telecoms company ‘all you can eat data offerings’, its about how Three provides the resource and consumers transform it into something that matters to them, whether that’s booking the holiday of a lifetime or watching the match.

 

MyMilkMan.ie’s Early Delivery on Digipole

Posted on: September 19th, 2017 by niamh No Comments

Milk delivery service, MyMilkMan.ie has launched an Out Of Home campaign through PML.  Planned by Carat with creative by Irish international, the campaign demonstrates how it’s easier than ever to get milk delivered as it’s just a click away via MyMilkMan.ie.

The OOH element of the campaign will be active for a two-week period and is running on a selection of formats. As part of the campaign, the milk provider is running on JCDecaux’s recent addition to its portfolio, the Digipole in Ballsbridge. As an early adopter of the new format, MyMilkMan.ie is among the first wave of brands to advertise on the new screen in its launch cycle.

The Digipole is Ireland’s first digital roadside large format, located at heavy traffic area and due to its placement in the centre of the traffic island at the American Embassy, visibility, impact and engagement are high.

Commenting on the campaign, Sandra Downey, Brand Manager at Glanbia said

“We were delighted to secure the first ever Digipole cycle for our MyMilkMan September campaign. Our service is aimed at busy commuters who can make their daily lives a bit easier by getting fresh Avonmore Milk delivered to their door. The Digipole enables us to target the outbound traffic from the city centre with a really visible format in a fantastic location so it’s a perfect media placement for us.”

Pictured: Chris Murphy (PML), Louise Slattery (Carat), Avril McArdle, Sandra Downey (Both Glanbia), James Shearer (Irish International) and Severine McCarthy (JCDecaux)

 

 

 

Denny Fire and Smoke is heating up the streets

Posted on: September 19th, 2017 by niamh No Comments

Denny Fire and Smoke is heating up the streets in anticipation of the World BBQ championships taking place next month and are giving people a chance to win some tickets to the event hosted in Limerick.

Planned by Vizeum, with creative by Goosebumps, the campaign delivers a strong social call to action with customers directed to the company’s Facebook page to enter the competition.

OOH can be a key strategy for advertisers to complement and accelerate their digital marketing efforts. Such Out of Home campaigns can be a driver of social media interactions and engagements.

Based on PML Group research, 24% of people surveyed said they posted a message to social media as a direct result of seeing an Outdoor advertising poster in the past six months.

 

Avonmore puts back what life takes out

Posted on: September 6th, 2017 by niamh No Comments

DSC_0002Glanbia has introduced the latest in its fortified milk range, Avonmore Balance Milk. Avonmore Balance is a low-fat milk fortified with extra protein, iron and vitamins to help put back what life takes out. To help you discover the power of balance, the campaign shows examples of the Love/Hate relationship we can have with the little/same things in life and how this strikes a balance.

Planned by Carat with Outdoor planning by PML and creative by Irish International, the OOH promotion is running on a multiple of formats with a particular focus on transport formats; featuring on Pearse Street and Tara Street Station Digital Galleries as well as activating a Luas Domination incorporating ceiling graphics, straplines and commuter cards.

Strategic placement in such environments can increase recall and provides high frequency for campaigns. Research* shows of that 20% of females aged 24-44 living in Dublin travel by Dart or Luas a few times a week or a few times a month. With colourful branding and humorous messaging, its sure to brighten up the morning commute.

** Research: TGI ROI 2016 (POP) **

Pictured: Tim Ryan (Glanbia), Grainne Murray (Glanbia), Niamh Daly (PML), Louise Slattery (Carat), Claire McElligott (Carat) & Lisa Temple (JCDecaux)

CONNECT