Archive for August, 2017

RSA’s Motorcycle Safety Awareness

Posted on: August 22nd, 2017 by niamh No Comments

The Road Safety Authority is asking bikers to ease off the throttle and keep within the speed limit in its new motorbike safety campaign, as speeding is a contributing factor in half of motorcyclists’ death. Planned by Spark Foundry, creative by Irish international with Outdoor planning by PML, the RSA is using specific sites for its campaign targeting motorcyclists. The campaign is displaying on Adboxes in garages and forecourts as well as motorcycle related stores such as Halfords and D15 Motorcycles.The sobering and hard hitting creative shows the perspective of the motorcyclist after a crash and is sure to strike a cord with bikers and loved ones.

The RSA is also running a HGV specific campaign in this cycle providing advice against driver fatigue. Again, the campaign will be displaying in strategically placed locations with heavy HGV traffic such as Digitowers in HGV accessible forecourts and 48 Sheets near the main Irish ports.

Ireland’s Transport Unites for Anti-Racism Campaign

Posted on: August 17th, 2017 by niamh No Comments

Ireland’s Transport companies are uniting to fight against racism on public transport.

The campaign, which will run on Dublin Bus, Iarnród Éireann, Bus Éireann, Transdev, Local Link bus services and the taxi industry, is the biggest anti-racism campaign of its kind in Europe.

Planned by Spark Foundry and creative by Focus advertising with Outdoor planning by PML, the campaign will be displaying on more than 1,000 posters on public transport and a selection of large formats; 96 Sheet backlit on Pearse Street and Commuter Square at Balally Luas Station.

The campaign entitled ‘We’re All Made Of The Same Stuff’ illustrates the message by the clever use of Jelly Babies. With simple messaging, playful creative and long dwell times on public transport, commuters are bound to get the message.

The campaign is being coordinated by the Immigrant Council of Ireland, in partnership with Transport for Ireland and Dublin City Council.

Its4women’s Perfect partner

Posted on: August 17th, 2017 by niamh No Comments

The same qualities we look for in a partner, could be the same qualities we look for in car insurance. explores what it means to look for and find the perfect partner in their new campaign. The campaign features real life women from across the country with the cast sharing their experiences and insights into what they look for in a partner. The campaign’s use of real life experiences of Irish women brings authenticity and relatability to the campaign.

Planned by Bconnected and PML with creative by Ardmore, the campaign is running on Metropoles, I-Vision, Adshels and Commuter dPods which allows for the effective targeting of commuters in high footfall areas, assisting the campaign’s ultimate reach and frequency to build coverage quickly.

The campaign will be rolled out across TV, Cinema, Online and Outdoor. The Outdoor element of this campaign is an example of a complementary channel which reinforces and reiterates the message and acts as a reminder for the TV advert.

Uncle Ben’s Solid Finish on OOH

Posted on: August 11th, 2017 by niamh No Comments

While we might not always get the weather, the Irish love a good BBQ and Uncle Ben’s has the perfect side dishes to accompany your BBQ feast as its Ready to Heat range offers simple, easy and tasty side dishes.

The campaign is running on 48 Sheets, Supersides and dPods.  To add to its OOH campaign, Uncles Ben’s wanted to create something out of the ordinary and in association with media agency Spark Foundry, planning agency Mediacom and creative from Juice, PML was tasked with creating a 3D special for the campaign.

The special located in Terenure, displaying on a 48 sheet, features an Uncle Ben’s rice pouch bulked out, while the sign carrying its marketing message ‘Perfect for BBQ’ is made from distressed wood and is hanging from the top of the billboard.

This special gives dominance to the rice pouch and tagline which allows the audience to absorb the message easily while gaining brand recognition from the instantly recognisable branding.

Adding different textures, displaying 3D creatives and targeting heavy traffic areas can increase the total campaign effectiveness and make the advertisement more memorable for the audience.

Happy Grilling.!


Prime Choices for Amazon in new OOH campaign

Posted on: August 2nd, 2017 by admin No Comments


Amazon Prime are advertising on OOH in Ireland for the first time. The TV and movies streaming service are active in cycle 16, putting hit shows such as Vikings, American Gods and Preacher to the fore on Outdoor panels including 48 Sheets, T-Sides, Digital Screens and Bus Shelter 6 Sheets.

To date in 2017 (Cycles 1-15), TV stations have accounted for almost €3m in display value on OOH, with Sky the biggest OOH advertiser in the sector this year. (Source: PML Group Posterwatch)

Amazon’s campaign combines the big impact of billboards with the delivery of a young, mobile audience for T-Sides and Bus Shelter 6 Sheets, along with the dynamic effect of Digital OOH bringing the show’s characters to life. This strategy was devised and implemented by Initiative and PML.

OOH Scores for New Cadbury EPL Promotion

Posted on: August 2nd, 2017 by admin No Comments


August is upon us and for the fans of the English Premier League (EPL) this means the much anticipated return or José, Pep, Jurgen and co. is not too far away.

Cadbury are marking their new association with England’s top football division via a multi-faceted OOH campaign that’s sure to hit the back of the net. The famous Premier League trophy is the centrepiece of the creative, which highlights an on-pack Dairy Milk football promotion. Dairy Milk is certainly a fans’ favourite and the product is also prominent on the poster designs.

Among the strike force of formats chosen for the campaign are 48 Sheets, Bus Shelter 6 Sheets, CAPITAL T-Sides and Digital dPod screens. A line-up from Carat and PML made up the planning team while Design+ at PML Group provided the creativity to deliver a premier class campaign.