Archive for June, 2017

Dublin City Council Use OOH to Drive Traffic Online (And Off Footpaths).

Posted on: June 27th, 2017 by niamh No Comments

A disability awareness campaign aimed at getting people to think about their everyday actions and the impact they may have for the disabled has been launched by Dublin City Council in conjunction with various disability groups, including the Disability Federation of Ireland and the National Council for the Blind. The Make Way Dublin campaign is hoping to encourage people to be mindful and conscious of blocking pathways and placing obstacles in the way of the disabled.

Using #makewaydublin the public is encouraged to post examples of hazards they have encountered. This is an effective method of driving online engagement as Nielsen’s Online Activation study showed OOH is the most efficient ad medium in driving online activity. The campaign planned by Carat and PML with creative by DDFH&B  is running on various formats as the campaign aims to raise awareness throughout Dublin. Transport Formats, T-Side, Bus Shelter and Commuter Cards, were all chosen to achieve this objective.

A Special and a Half!

Posted on: June 22nd, 2017 by niamh No Comments

Cadbury have gone all out with their spectacular new OOH campaign for Dairy Milk, with the central theme of the ‘glass and a half’ at the core of the communication. Digital screens incorporating Augmented Reality, a media first on a newly tailored format and huge Spangley billboards are all part of one of the more fun and ambitious campaigns on OOH in recent times.

In a media first, our designers combined the 96 Sheet and 48 Sheet on Talbot Street into one combined display with the new ‘L144 Sheet’ being very much part of the creative message. It cleverly illustrates a glass and a half of milk been poured, the amount of milk that goes into every bar of Dairy Milk. With their distinctive branding incorporated, Cadbury can enjoy instant familiarity and absorption of the ad.

Our Design+ team also created bespoke AR Digital content for dPods in Dublin’s major retail locations. Pre-recorded footage is incorporated into the live action screens, giving the impression that the glass and a half is making a big splash in the malls!

Cadbury are also bringing a little sparkle to Wexford Street with the biggest Spangley special ever displayed in Ireland. With over 32,000 discs used, the special located on Wexford Street is a show stopper.

These special elements of the campaign complement more classic formats in the campaign such as Bus Shelter 6 Sheets, Golden Squares and standard OOH digital screens. PML and Design+ collaborated with Carat on the campaign, along with Eclipse.

Design + offer a full range of creative services for static and digital OOH. Contact your PML representative for further information.

 

Vit-Hit Takes Over

Posted on: June 14th, 2017 by niamh No Comments

Vit Hit

Vit-Hit has taken over Connolly Station and the Luas with their product promotion campaign, with the range of Vit-hit drinks being showcased. Each vitamin packed drink all have different functions and benefits to get you through the day.

Their delicious combination of Vits, Juice, Aqua and Teas deliver a range of varying benefits; from cleansing and energising, revive, immunitea, boost, detox and vitalitea, Vit-Hit has every need/mood covered.

Planned by Zenith and PML, the advert is displaying on Commuter dPods, Luas Tram Domination and Luas Columns. Transport formats deliver excellent visibility and effective targeting of younger audiences. dPods enable the targeting of shoppers and commuters as well as providing a high-quality visual of the campaign.

Thinking Outside the BoxyMo

Posted on: June 13th, 2017 by niamh No Comments

boxymo final

Boxymo, a car insurance company for young drivers, has launched in the Republic of Ireland. Linked with MCL Insurance, it is Ireland’s first telematics dedicated insurer. The telematics device tells BoxyMo how you drive and how far you drive. BoxyMo also shows drivers each month how to improve their driving and reduce their insurance.

With the cost of insurance sky rocketing, BoxyMo wants to bring cheaper insurance to younger Irish drivers, which offers discounts for good driving behaviour and could potentially cut 20% off the premium.

With creative produced by Ardmore and media planned by B Connected, in association with PML, BoxyMo is running an OOH campaign to drive awareness of the brand in Ireland. 48 Sheets, Bus Shelters and I-Sites all combined to promote the newest entrant to the car insurance market.

The campaign is targeting 17-25 year olds and OOH is extremely effective for this demographic with 35% of urban 17-25 year olds stating they have researched a product online after seeing an OOH advert (index: 150) and 28% stating they often talk about things they have seen advertised on posters (Index: 151).    TGI Survey 2016 

Elverys Unites the Passion for Sport

Posted on: June 13th, 2017 by niamh No Comments

Sports apparel chain Elverys has launched a new advertising campaign to coincide with a number of sporting events scheduled for the summer months, which they are associated with.

The sporting chain launched a multi – sport OOH campaign called Where Passions Unite, featuring some of Ireland’s best known sport stars, such as Irish rugby players Gary Ringrose, Tadgh Furlong and Niamh Briggs, as well as your everyday sports fanatic, whether they are found on the sidelines cheering on the team, having a kick about with friends, or limbering up for a run. We are all united by the love of sport.

Created by Watson Creative and media buying by The Media Farm in conjunction with PML, the OOH campaign is running on 48 Sheets, Bus Shelters, City Impacts and Luas Straplines, which provides effective targeting, strong coverage and frequency.

The creative features athletes from a range of sports to highlight the chains diverse sponsorship role and how passion unites across all sports. The campaign demonstrates a clever use of OOH formats for a visually impactful advert. A series of pictures were used to show the players are all connected by hands or feet.

The campaign is also highly localised with a national campaign to showcase the more grass roots approach to the brand’s sponsorship which features many GAA county players as well as your regular sports fanatics.

Three Gets Colourful With Their New Rewards Program

Posted on: June 1st, 2017 by niamh No Comments

Three has launched a campaign for their rewards program, 3Plus. The 3Plus app has been updated with a fresh look making it easier to use than ever. Three customers can avail of exclusive offers, competitions, match tickets, exclusive access to 3arena and pre-sale tickets via the app.

The campaign created is the concept of the ball pit, where you can dive into a world filled with rewards.  The multi-channel campaign sees the colourful balls bouncing up on Print, Radio, Social, Digital and OOH.

Planned by agency Mediavest, creative by Boys and Girls and PML, the brand’s OOH campaign details just some of the amazing offers three customers can redeem.   The campaign is displaying on a multiple of formats such as 48 Sheet, Bus Shelter and Metropanel.  A special OOH has also been created to bring the campaign to life. The special located on Upper Baggot Street will extend the concept of the ball pit into a bus shelter ball pit. A bright and novel way of generating awareness of their offerings via the rewards program. Located on a busy prominent street in Dublin city centre, it is sure to make an impact and a special to remember.

Download the app now for a world full of rewards.

Pictured L-R: Mike O’Connor (Mediavest), Aoife Dempsey (PML), Lisa Young (JCDecaux), Mikey Fleming (Boys and Girls), Andrea Dalton-Doran (Boys and Girls),  Eilis Fitzgerald (Three) and Lisa Callaghan (Mediavest)

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