Archive for May, 2017

Dr Oetker Appears on new Citybox Format

Posted on: May 19th, 2017 by niamh No Comments

Pizza brand Dr. Oetker is the first advertiser to appear on Citybox’s new Totem format. The 25 Totem locations complemented a national Citybox campaign of 300 panels. The impactful attachment to the regular Citybox panel adds an extra dimension to the point of sale offering and opens an array of creative opportunities for clients.

The Totems are specifically designed around client requirements and are flexible in terms location.

Almost 3,000 Citybox units are currently located in major shopping malls nationwide in venues that account for 14 million shopping visits per 2-week cycle.

Commenting on the campaign, Caroline Burton, marketing manager with Dr. Oetker said “For the launch of Ristorante Gluten Free, we wanted to drive brand awareness and trial through a TV and multi-format OOH campaign.  As part of the campaign we were able to avail of the first to market Citybox Totems to add impact to our ‘Try Me I’m New’ messaging in an attention-grabbing way.  In addition, as well as placing panels in proximity to the grocery stores, we also targeted our female 25-34 audience outside where they were likely to shop within the centres to gain additional targeted reach”

The campaign was planned by PHD and PML with creative by Insight Marketing. It also appeared on 6 Sheet and A3 Fashion Sites.

Pictured (L-R) at one of the Totem locations are: Kevin Corr (PHD), Caroline Burton (Dr. Oetker), John O’Leary (Citybox), Keith Brennan (PML)

Win Some Pawsome Prizes for your Pet

Posted on: May 16th, 2017 by niamh No Comments

Pedigree has launched a campaign surrounding our pet’s wellbeing or as they have cleverly put it ‘Pawsitive Living’.

At Pedigree, feed, care and play are the most important factors to pawsitive living. Mars Petcare extensively research the nutrition and care needs of dogs and cats and continuously invest this information into their product range to ensure products taste delicious and tailored to pets needs at every life stage.

This is a competition led campaign and Pedigree wants you to upload a photo or video with your pet acting Pawsitively to either Facebook, Twitter or Instagram using the #Pawsitiveliving to be in with a chance to win some amazing prizes for your pet.

As if you ever need an excuse to take a picture of your pet…?!

The Pawsitively in the city event – a free, fun filled family dog event, took place last weekend in Merrion square and will be held in Cork on 20th May.

The OOH Formats being used throughout the city are Adbox, Adshel Plus, Bus Shelters, Phone Kiosks and Purchase Points.

Planned by Mediacom, media agency Mediavest and PML with creative by Ball & Socket, we think it will be a pawsitively great campaign.

Avonmore Protein Milk Gets a New Flavour

Posted on: May 16th, 2017 by niamh No Comments

Glanbia has launched their newest product to hit the market, Avonmore Protein Chocolate Milk, and are currently running an OOH campaign to coincide with the newest flavour launch.

This is the 3rd product launch in the Avonmore protein milk range; with Avonmore Protein Milk & Vanilla Protein Milk already on the market. Avonmore Protein Milk is unique in that it was developed in association with the GAA to help aid muscle development, so you are ready to outperform at any time.

Planned by Carat, PML and creative by Goosebump, the campaign is running on T-Side and Retail Adtowers and within leisure centers nationally, such as Westpark Fitness in Greenhills, SV Fitness at the National College of Ireland and Energie in Parkwest to mention a few,  for strategic positioning and maximum impact.

Minister Launches the 2017 Gum Litter Taskforce Campaign

Posted on: May 16th, 2017 by niamh No Comments

Gum Litter Task Force 2017 Campaign

Minister Denis Naughten, Department of Communications, Climate action and Environment and supporters.

The Gum Litter Task Force has rolled out its 2017 public awareness campaign, reminding us to ‘Bin Your Gum When You’re Done.’

The initiative has been run as an annual OOH campaign in recent years to encourage the public to dispose of their gum responsibly.

As a public awareness campaign, the choice of displaying on OOH formats is an effective method of getting the message noticed by a large and diverse audience.

PML worked in association with media agency Mediavest, planning agency Mediacom and creative by AMV BBDO, to create a heavyweight multi-format OOH campaign which commenced in cycle 10.  The Connolly Gallery will be alight with their animated design, as well as utilising other OOH formats such as 48 Sheets, Bus Shelters, dPods and Metropoles for maximum exposure in the Greater Dublin Area.

The previous campaigns have positively demonstrated the effectiveness of the campaign, according to research carried out by Millward Brown on behalf of GLT in 2016, 93% agreed that dropping gum is littering and 83% claim they always dispose of their gum correctly.

These are encouraging results for the campaign, as proven when GLT was the awarded the 2016 PML Poster Impact Award for Top Call to Action poster.

Speaking at launch, Minister for Communications, Climate Action & Environment, Denis Naughten said: “The Gum Litter Taskforce or GLT is an excellent example of an industry working with the State demonstrating real corporate social responsibility. It’s fitting that we’re having this launch today in Roscommon as we recently ranked in second place nationwide in the Irish Business Against Litter Survey. We’re hoping to move up one in the next result and the GLT campaign I’m sure will go some way towards helping us to achieve that here in Roscommon. Initiatives like this campaign are about continuing to take pride in our communities and continuing to take personal responsibility for their upkeep.”

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