Archive for January, 2017

Recent additions to PML Group team

Posted on: January 26th, 2017 by admin No Comments

New Recruits

Pictured (L-R) Back: Jonathon, Chris, Gerard, Stephen, TJ; Front: Chloe, Orla, Lucy

PML Group, Ireland’s leading Out of Home (OOH) communications agency, has strengthened considerably its team in the Republic of Ireland in recent months.

The client service teams in Source out of home and PML have both been boosted with new arrivals in the form of Chris Murphy and Lucy Savage (PML), and Orla King and Chloe Guildea (Source out of home).

TJ Duffy, Jonathon Scully and Gerard Tyrrell have all joined the group’s Poster Audit Bureau campaign monitoring team.

Elsewhere within the group, Stephen Larmour is the new group finance manager.

In January 2017 PML Group celebrated 35 years in the OOH media business. The company is part of the Posterscope worldwide network.

TFI targets commuters with Journey Planner App

Posted on: January 25th, 2017 by admin No Comments

TFI 2017

Transport For Ireland is promoting its Journey Planner App on Out of Home, targeting commuters to highlight the usefulness of the app to them when using public transport.

The National Journey Planner provides journey planning, timetable and travel information from all licenced public transport providers across Ireland. It is available online on the TFI website, as well as through the Journey Planner App. The app is free to download via the Apple and Google Play stores for iOS and Android devices.

Planned by Mediavest and PML, the Outdoor promotion for the app is focused on Transport formats to reach the campaign’s target audience, users of public transport. Formats include Bus Shelters, Commuter Points, Commuter Squares and Commuter dPods. A domination in the entrance of Connolly Station was also used in this campaign, incportaing floor graphics, branded ticket barriers and Transvision. Focus Advertising worked on the campaign creative.

Pictured at a photoshoot in Connolly Station to mark the launch of TFI’s campaign are Michael O’Connor and Lisa Callaghan (Mediavest), Tim Gaston (NTA), Sandra Doyle (Exterion Media), Aoife Dempsey (PML) and Shane Lynch (Focus Advertising)

Crème Eggs sighted on OOH

Posted on: January 24th, 2017 by admin No Comments

Cadbury Creme Egg C2 2017

Mondelēz are running an Outdoor promotion in cycle 2 for Cadbury Crème Egg, letting its audience know that Crème Egg hunting season has arrived.

Planned by Carat and PML, the majority of the OOH activity for Crème Egg is running on sites close to the path to purchase, including Purchase Points, Retail dPods and Adbox, as well as a Bus Shelter.

The campaign’s poster was designed by PML Group’s creative team Design+ and incorporates Cadbury Crème Egg colours in an eye-catching and colourful design and encourages potential consumers to be on the lookout for Crème Eggs.

So what are you waiting for? Get ‘em before they’re gone!