Archive for November, 2016

Bank of Ireland pitches to young adults

Posted on: November 30th, 2016 by admin No Comments

BOI_snapchat

Bank of Ireland’s new campaign, ‘BOIMyFirst’, is aimed at engaging with young adults in a new campaign.

As part of the campaign Bank of Ireland is using the digital platform Snapchat to engage with young people, showcasing experiences that bring young people one step further on their journey towards independence.

The campaign features three young people living in Ireland who share stories under the headings of My First Adventure, My First Place and My First Business. We worked with Carat on the Outdoor planning for BOI’s campaign which features these three stories; the campaign creative was designed by Thinkhouse. The OOH advertising is running on Green Screen, Luas Portrait Panels, Adshel, Dart Cards and I-Sites. To further highlight Bank of Ireland’s new presence on Snapchat, we worked with The Picture Works to run projections around Dublin city centre on the 25th and 26th November, featuring the Snapchat logo and BOI’s account handle, @bankofireland.

Below is footage of the BOI projections in action, including a projection nearby the Aviva Stadium after the Ireland V Australia game on Saturday.

Head of Youth Banking Laura Lynch, speaking about the campaign, said “BOIMyFirst’ is the first of its kind marketing activity which fits so well with how we are already engaging with our younger customers. We know that younger consumers are looking for a bank that delivers and enables experiences that are of interest and relevant to them and that suit their fast-paced mobile centred lives. Everyone who enters will have the opportunity to win €5,000 to experience their own unique ‘BOIMyFirst’.”

HSE lead a new campaign to drive awareness about dementia

Posted on: November 29th, 2016 by admin No Comments

HSE_Dementia

Pictured L-R are John Breslin (Kick Communications), Keith Farrell (PML), Nicola Donnelly (HSE), Kate McKenna (Kick Communications) and Vicki Fraser (Exterion Media)

The campaign, Dementia Understand Together, is a public support, awareness and information initiative aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. The ultimate aim is to create an Ireland that embraces and includes people living with dementia, one which displays solidarity with them and their loved ones. Understand Together is led by the HSE working with The Alzheimer Society of Ireland and Genio, a coalition of over 30 partners from business, academic, health and voluntary and community sectors.

An Outdoor campaign ran to promote the initiative, planned by Carat and PML and the creative was designed by Kick Communications. The OOH element of the initiative ran on Commuter Squares, Metropoles, 48 Sheets, Transvision, Green Screen as well as a variety of 6 Sheets, including a domination of the gallery at Pearse Street Station.

Commenting on the campaign, Minister for Mental Health and Older People, Helen McEntee said: “Understand Together is designed to raise public awareness of dementia and build community support for people with dementia, their families and carers. It aims to bring dementia out of the shadows and encourage people to talk about their experiences of the condition. I would urge everybody to embrace this campaign. Your support and that of the entire community will make a difference to the thousands of people living with dementia, their families and carers in Ireland today.”

Cosc’s domestic violence campaign is aimed at bystanders

Posted on: November 24th, 2016 by admin No Comments

Cosc_domestic violence

Cosc, the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, has launched a domestic violence campaign aimed at involving bystanders who witness abuse.

The campaign is based on research which shows that although 70% of people think domestic abuse in Ireland is a common problem and wish to help, people were unsure of what to do in reaction to incidences of domestic violence.

The campaign will be launched across Outdoor, online, print, and TV, and depicts both men and women being assaulted through a half-open door. While the campaign depicts both men and women being at risk of domestic violence, the images of women will appear most frequently in the initiative, in proportion to figures which show they are more likely to be victims of violence, as well as more extreme cases.

We worked with PHD on the Outdoor planning for the campaign, selecting formats that will have a strong reach for this important initiative. The campaign creative, designed by Cawley Nea\TBWA, is very impactful and is running on Adshel, 48 Sheets, a Backlit 96 Sheet at Pearse Station and A3 Washroom panels.

The campaign was launched by Tánaiste and Minister for Justice Frances Fitzgerald, who said that the campaign would aim to change behaviours and attitudes and to ensure men and women didn’t feel isolated. For more information you can visit www.whatwouldyoudo.ie.

Revenue encourages new job starters to register with myAccount

Posted on: November 15th, 2016 by admin No Comments

Revenue.ie

Revenue are running an Outdoor campaign, encouraging those who are starting a new job to register online at revenue.ie/myaccount before their first pay day, for no hassle and no emergency tax.

Revenue’s myAccount is a single access point for secure online services, excluding Revenue Online Service (ROS). Once registering, myAccount users have a single password for secure tax services, same day access using text or email and it is secure and verified, keeping your identity safe online.

We have worked with Mediavest to plan a strong Outdoor promotion for Revenue on a mix of commuter and digital, including Commuter Cards, Supersides, Orbscreens, College Screens, Adshel and Commuter 6 Sheets. The creative from Publicis includes several people portrayed as new jobs starters and encourages the audience to register with Revenue’s myAccount to ensure that if they are starting a new job they will not be subjected to emergency tax.

Tesco celebrates The Hosts this Christmas

Posted on: November 10th, 2016 by admin No Comments

Tesco #ToTheHosts

Tesco Ireland has launched its new Christmas campaign and it focuses on the recognition of hosts, the unsung heroes of Christmas.

Hosts are the ones who make Christmas happen, they wake up at 6am to baste the turkey and make sure the roast potatoes are perfectly crispy. Given the intimate nature of Christmas, instead of the thank you coming from Tesco, it will come directly from the guests themselves. In a heartfelt and brave move, Tesco will turn all of its advertising space into a platform for members of the Irish public to personally thank their Christmas hosts.

Across November and December the campaign will be rolled out across TV, Cinema, Radio, Outdoor, Press, Digital and In-store. The youngest letter writer is six years old and the eldest is 93 years of age. The story will continue to evolve across the Christmas period with a call out to the nation to get involved to hero the host in their lives. The Outdoor element of Tesco’s campaign was planned by Initiative and PML, with creative by Rothco.

Watch out for lots of other surprise and delight moments across the season, including Outdoor projections, an interactive digital billboard and in-store activations.

Click here to view on Tesco’s #ToTheHosts Christmas adverts.

Say hello to more with Tourism NI

Posted on: November 8th, 2016 by admin No Comments

Tourism NI

Tourism NI promoted some of Northern Ireland’s top tourist destinations in September and October, encouraging the audience to ‘say hello to more’. Strong imagery in the campaign included the Titantic Quarter, Dunluce Castl, Mussenden Temple and Finn Lough. Along with the tagline ‘Say hello to more’, each design also included what ‘more’ Northern Ireland had to offer, such as more first class views, Titanic stories and tides of history.

Planned by Genesis and PML, the Tourism NI’s OOH campaign ran Admobile and Adbike activity at the end of September, with the main OOH campaign launching in October on large formats – 48, 96 and 240 Sheets.

Clear Channel Play comes to Dublin

Posted on: November 1st, 2016 by admin No Comments

Clar Channel Play_KFCPlease note this is a mocked up design for illustrative purposes only

Clear Channel have installed their first digital screens at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.

Westend Shopping Park has become known as Ireland’s first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan’s, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.

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