Archive for October, 2016

Lock Up and Light Up this winter

Posted on: October 27th, 2016 by admin No Comments

Garda Lock Up Light Up

An Garda Síochána’s annual public awareness campaign, Lock Up and Light Up, is once again running on Out of Home. Through the initiative An Garda Síochána is advising people to ‘close the door on burglars,’ as latest figures show that nearly one in every three burglaries involves a break-in through the front door.

New data from the Garda Analysis Service (based on an analysis of burglaries from July 2015 to June 2016) shows that front doors are the most common entry point in 29% of burglaries – with most burglars using their own body to gain entry.

Burglars also commonly target back doors (26%), back windows (24%) and front windows (8%), with one in five cases involving a burglar getting access through an unsecured door or window.

The figures are being published to coincide with the launch of An Garda Síochána’s Lock Up and Light Up initiative, which is part of Operation Thor. The Outdoor advertising for the campaign is live on 48 Sheets, Green Screen, Adshel and a Backlit 96 Sheet at Pearse Train Station. The campaign was planned by Mediavest and PML, with creative by Engage Communications.

Speaking at the launch of the campaign, Sergeant Kelvin Courtney of the National Crime Prevention Unit stated: “Burglaries have traditionally risen during the longer winter nights. Locking up and lighting up over the coming months could be the difference between making your home safe and making your home vulnerable. It’s as simple as that.

“As the days get shorter I would urge homeowners to make sure their home looks occupied. Use timer switches to turn on lights, lock all doors and windows, store keys away from windows and letterboxes, and use your alarm. Lock Up and Light Up.”

AerLingus’ Aer Bridge

Posted on: October 17th, 2016 by admin No Comments

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AerLingus is promoting its Aer Bridge offering on Out of Home. With Aer Bridge, people can seamlessly commute between Dublin’s Terminal 2 and Heathrow’s Terminal 2 and Gatwick, with up to 18 flights a day.

Planned by Mediavest and PML, the Aer Bridge is being promoted on 48 and 96 Sheets, Digital Portrait Panels and Metropoles. Rothco worked on the creative for this campaign.

Make It Yours with Jacob’s

Posted on: October 4th, 2016 by admin No Comments

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Valeo Foods are running an innovative large format campaign on OOH for Jacob’s biscuits. Planned by Initiative Media and PML, the Outdoor promotion is running on 96 and 48 Sheets and Golden Squares. Havas Worldwide looked after the campaign creative, which includes a variety of designs to reflect the variety of Jacob’s biscuits available.

As part of the campaign a lighting special is running on a Golden Square located on Wexford Street, Dublin 2. The special consists of a series of nine lightboxes that light up sequentially, literally highlighting the selection of Jacob’s biscuits available as well making the billboard strongly stand out on street.

Click here to view a vine of the Golden Square special.

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