An Garda Síochána’s annual public awareness campaign, Lock Up and Light Up, is once again running on Out of Home. Through the initiative An Garda Síochána is advising people to ‘close the door on burglars,’ as latest figures show that nearly one in every three burglaries involves a break-in through the front door.
New data from the Garda Analysis Service (based on an analysis of burglaries from July 2015 to June 2016) shows that front doors are the most common entry point in 29% of burglaries – with most burglars using their own body to gain entry.
Burglars also commonly target back doors (26%), back windows (24%) and front windows (8%), with one in five cases involving a burglar getting access through an unsecured door or window.
The figures are being published to coincide with the launch of An Garda Síochána’s Lock Up and Light Up initiative, which is part of Operation Thor. The Outdoor advertising for the campaign is live on 48 Sheets, Green Screen, Adshel and a Backlit 96 Sheet at Pearse Train Station. The campaign was planned by Mediavest and PML, with creative by Engage Communications.
Speaking at the launch of the campaign, Sergeant Kelvin Courtney of the National Crime Prevention Unit stated: “Burglaries have traditionally risen during the longer winter nights. Locking up and lighting up over the coming months could be the difference between making your home safe and making your home vulnerable. It’s as simple as that.
“As the days get shorter I would urge homeowners to make sure their home looks occupied. Use timer switches to turn on lights, lock all doors and windows, store keys away from windows and letterboxes, and use your alarm. Lock Up and Light Up.”