Archive for September, 2016

Littlewoods launch V by Very A/W collection

Posted on: September 27th, 2016 by admin No Comments


Online clothing store Littlewoods Ireland has launched a major OOH campaign as part of its promotion of the autumn/winter wardrobe for its V by Very collection.

This debut collection is built around the multi-faceted lives of women and aims to bridge the gap between workwear, outerwear and casual daytime pieces for the weekend and dance floor showstoppers. Emphasising this on the campaign creative, designed by DDFH&B, is the tagline ‘Fashion for every side of your life’.

Carat and PML planned the OOH campaign for Littlewoods Ireland, which ran on a variety of 6 Sheets plus large formats including 48 sheets, Golden Square and Metropoles.

Industry News

Posted on: September 26th, 2016 by admin No Comments

JCDecaux has been awarded the advertising contract to sell space on bus shelters from January 2017 by the National Transport Authority. Clear Channel is the incumbent.

Currently 1,843 shelters are maintained by Bus Átha Cliath (Dublin Bus) and Bus Éireann.

The agreement covers:

The NTA values the contract at €30 million over its 63 month lifespan. The contract may be extended by up to 39 months at the sole discretion of the Authority.

Pablo Picant-cope with Trump

Posted on: September 8th, 2016 by admin No Comments

IMG_9425-WEBPictured above with El Diablo Trump is Colm McNamara (Pablo Picante), Darren Greene (PML) and Vicky Fraser (Exterion Media)

The Mexican restaurant Pablo Picante is running a very clever campaign on OOH, encouraging people to ‘Pledge for Pablo’ and not vote for Donald Trump in the upcoming US presidential election.

Those who pledge not to vote for ‘El Diablo Trump’ can win an invitación to Pablo’s Pledge Party on September 14th in Clarendon Market for beer, burritos and fiesta. You can Pledge for Pablo on Pablo’s Facebook page or in-store.

Planned by Initiative Media and PML, Pablo Picante’s campaign is running on a select number of double deck Super Rears and Luas Straplines. The creative includes an image of Pablo vs. Trump and the taglines include “Build burritos not walls” and “Pledge for Pablo”. A call to action to visit Pablo Picante’s Facebook page is also included on the Outdoor design, as well as the hashtag #PabloPicantCope.

What are your waiting for? Go and #PledgeForPablo!