Archive for August, 2016

National Transport Authority says No to Racism

Posted on: August 17th, 2016 by admin No Comments

IMG_9286-APPROVED-webPictured L-R: Aoife Dempsey (PML), Brian Killoran (Immigrant Council of Ireland), Lisa Callaghan (MediaVest), Tim Gaston (National Transport Authority), Vicki Fraser (Exterion Media) and Shane Lynch (Focus Advertising)

The National Transport Authority (NTA) is running a powerful OOH campaign with a strong anti-racism message.

The ‘Stop Racism’ campaign is a joint initiative of the Immigrant Council, the National Transport Authority and nationwide public transport providers, and will see ads running across transport networks throughout Ireland this month.

As part of the campaign, ads will be on display this month at over 2,000 sites across the transport network including buses, trains and trams throughout the country, and at the busiest commuter stations.

Planned my Mediavest and PML, the OOH element of the promotion is running on a Backlit 96 Sheet and 48 Sheets, classic 48 Sheets, Golden Squares and Digital Portrait Panels. Last year, 20% of racist incidents reported to the Immigration Council occurred on public transport, so commuter formats were ideal for effectively promoting the ‘Stop Racism’ Out of Home campaign.

The poster creative, designed by Focus Advertising, centres on a core message of celebrating diversity, highlighting that – as a diverse nation – our similarities far outweigh our differences.  The advertising also encourages anyone who witnesses racism to report it by contacting stopracism@immigrantcouncil.ie.

Commenting on the campaign, Brian Killoran, Chief Executive of the Immigrant Council, said:

“Racist incidents are under-reported, which makes it difficult to assess and tackle racism where it occurs. The focus of our work with the National Transport Authority and our partners in public transport is to encourage people who witness racism to come forward, report it and receive support to address the issue.

This is the fourth year of our anti-racism campaign on transport networks and, each year, we’ve seen an increase in the numbers of people challenging and reporting racism as a result.”

Speaking at the campaign launch, Anne Graham, Chief Executive of the National Transport Authority, said:

“The #StopRacism campaign is the single biggest anti-racism campaign delivered in Ireland each year, and is the largest public transport anti-racism campaign of its kind in Europe. It is contributing to increased public awareness of how to report – and ultimately tackle – incidents of racism.  Anyone who reports a racist incident by contacting the Immigrant Council can be assured that reports will be taken seriously and that victims will be offered support.”

Win a trip to Rio with M&M’s

Posted on: August 12th, 2016 by admin No Comments

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M&M’s are running a colourful campaign on Out of Home, promoting its competition to win a trip to Rio Carnival 2017.

Planned by Mediacom and PML, with media buying by Mediavest, the campaign is live on 48 Sheets, Bus MegaRears, Adshel and Adshel Vinyl Wraps.

The campaign creative, designed by Irish International, uses vibrant colours in the poster designs and makes the M&M’s promotion strongly stand out on street. The creative includes popular M&M characters Red and Yellow, as well as a call to action for audiences to visit M&M’s social media channels for further details on how to win a trip to Rio.

RSA targets pubs with drink driving campaign

Posted on: August 10th, 2016 by admin No Comments

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The Road Safety Authority is running an ambient campaign on OOH, with a strong message discouraging people from drinking and driving.

The OOH campaign is part of An Garda Síochána and the RSA’s implementation of a major enforcement and education offensive during July and August to target Drink Driving behaviour on the country’s roads. The road safety push is being mounted as casualty figures show that road deaths have risen by 15% in 2016. July and August are also among the most dangerous months of the year and are a high risk period for drink driving. With the aim of strongly combatting drink driving, RSA’s OOH campaign is running in at the source of potential drink driving activity: in pubs.

Planned by Mediavest and PML, 500 pubs are being targeted in the RSA initiative, with advertising running on A3 Panels and beer mats. The strong creative from Irish International includes an image of the International Wheelchair Symbol along with the copyline “Thinking of drink driving? Think of the consequences”. The design on beer mats also incorporates a question mark into the wheelchair symbol, further emphasising how people choosing to drink and drive can end with life altering consequences.

Moyagh Murdock, Chief Executive, Road Safety Authority, speaking about the RSA’s plans said, “The RSA will be supporting An Garda Síochána’s drink driving enforcement blitz with an awareness effort that includes a radio, online and poster campaign targeting pubs and clubs nationwide. Our message, which is particularly aimed at young people, is not to let your summertime turn to tragedy, not to let the local roads you drive become lethal because of stupid, reckless choices you made. Choices that could affect you for the rest of your life if you are involved in a drink driving incident. We want people to think of the possible consequences.”

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