Archive for July, 2016

RB’s Nurofen Express takes the fast track to target commuters

Posted on: July 14th, 2016 by nicole No Comments


If you find public transport a headache, then good news – Nurofen Express offers quick relief. Copy from Allen Creative promises effect in 10 minutes – faster than Balally to St. Stephen’s Green on the Luas according to the Skylines in-tram.

The campaign, which was planned by ZenithOptimedia and PML, also appears on Luas Columns, Maincity Adshel, Commutercards in Dublin Bus, Arrow and DART carriages, and dPods in stations and malls.

Recent research from Empathy Research indicates that almost half of all grocery shoppers (49%) now purchase painkillers in the three main multiples – SuperValu, Tesco and Dunnes Stores.

The Big Friendly Giant has landed

Posted on: July 7th, 2016 by admin No Comments


Steven Spielberg is bringing Roald Dahl’s classic, The BFG, to life on the silver screen.

The BFG opens in Irish cinemas on July 22nd.  Directed and produced by Steven Spielberg, the fantasy adventure film is based on the 1982 novel of the same name. In the film, an orphan human girl named Sophie (Ruby Barnhill) befriends a benevolent giant, dubbed the “Big Friendly Giant” (Mark Rylance), who takes her to Giant Country, where they attempt to stop man-eating giants that are invading the human world.

eOne Films is promoting this highly anticipated cinema release on Out of Home. Planned by ZenithOptimedia and PML, the heavyweight OOH campaign includes Banners, 6, 48 and 96 Sheets, T-Sides and Golden Squares. Empire Design worked on the poster creative, which strongly stands out on street.

Three Ireland partners with Deezer

Posted on: July 7th, 2016 by admin No Comments

Three Deezer

Three Ireland and global music streaming service Deezer are joining forces to delight music fans across Ireland.

To promote its partnership with Deezer, Three is offering its customers unlimited instant access to Deezer Premium+ for six months. Both new and existing Three customers have been able to access the service since July 1st and the offer will remain open until August 14th.

Three is advertising its Deezer offer on OOH. Planned by Mediavest and PML, with creative from Boys and Girls, the Outdoor promotion is running on 6 and 48 Sheets, Transvision, Metropoles, Commuter Squares and dPods.

Elaine Carey, Chief Commercial Officer at Three said: “Connecting our customers to the things they love is important to Three.

Music is intrinsic to our brand and delivering the best music experiences possible is fast becoming part of our DNA – whether that’s great live gigs, high-quality streaming or simply great content.

This partnership with Deezer is the perfect fit for Three, giving our customers access to the largest music streaming catalogue in the world.”

Three customers can activate Deezer Premium + for free by texting music to 50202 or via