Archive for June, 2016

Goodness! Naked Juice bares all

Posted on: June 28th, 2016 by admin No Comments

Naked Juice

PepsiCo is promoting its juice drink, Naked Juice, on OOH in cycle 13.

Planned by OMD and PML the Naked Juice campaign is running on retail formats C-Store Screens and Purchase Points, as well as Banners and a Luas Tram Domination.

Integer worked on the creative in the campaign which emphasises the goodness of Naked Juice, with the lead copy line being ‘Worth its weight in good’, a play on the popular phrase ‘worth its weight in gold’. A mix of copy lines are used in the poster designs to target specific locations. For example a banner on Camden Street, a popular Dublin nightlife spot, reads ‘So much goodness it’s like Saturday night around here’, and designs on Luas Portrait Panels include the copy ‘Has so much goodness it’ll give up its seat for you’.

Summer is an ideal time to promote a refreshing juice drink, and the vibrant creative in the campaign enables Naked Juice to strongly stand out on Outdoor.

Luas Cross City wants you to go to town this summer

Posted on: June 22nd, 2016 by admin No Comments

Luas Cross City Summer

The National Transport Authority is promoting Luas Cross City on OOH in cycle 13, encouraging audiences to explore everything Dublin city has to offer.

Planned by Mediavest and PML, NTA’s campaign includes a variety of strong creative (designed by Focus Advertising), that highlights the choice of activities on offer to people when exploring Dublin.

The creative encourages people to ‘go to town’ for ‘the best nights out’, ‘the biggest choice’, ‘unbeatable atmosphere’ and ‘a great day out’. In all of the posters used in the campaign, the colours of the Red and Green Luas lines are incorporated into the design. For example, in one design a little girl is holding an ice cream that has been drawn in the Luas line colours, while in another poster a man is playing a guitar that is also designed in red and green lines.

The Luas Cross City campaign is running on a mix of digital and classic formats, including the Green Screen, iVision, Commuter dPods and 48 and 96 Sheets.

Now You See Me 2 makes magic on OOH

Posted on: June 22nd, 2016 by admin No Comments

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eOne are running a large format OOH campaign to promote its new film Now You See Me 2, the sequel to the very successful 2013 film, Now You See Me.

World-famous magic act/thieves The Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco and new member Lizzy Caplan), under the patronage of über-magician FBI agent Dylan Rhodes (Mark Ruffalo), return for a second mind-bending adventure. One year after outwitting the FBI and winning the public’s adulation with their Robin Hood-style magic spectacles, the illusionists resurface for a comeback performance in hopes of exposing the unethical practices of a tech magnate. The man behind their vanishing act is none other than Walter Mabry (Daniel Radcliffe), a tech prodigy who threatens the Horsemen into pulling off their most impossible heist yet. Their only hope is to perform one last unprecedented stunt to clear their names and reveal the mastermind behind it all.

Now You See Me 2 arrives in Irish cinemas on 4th July. Planned by ZenithOptimedia and PML, the OOH promotion is running on a stand-out 240 Sheet in Ranelagh as well as 96 Sheets, T-Sides and Adshel.

Turkish Airlines kicks off Euros 2016 campaign

Posted on: June 15th, 2016 by admin No Comments

Turkish Airlines

Official partner of Uefa Euro 2016, Turkish Airlines are running an OOH campaign to coincide with its sponsorship of the sporting event of the year.

Planned by Initiative and PML, Turkish Airlines’ promotion is running on 48 Sheets and Metropoles. The campaign creative features strong imagery that firmly positions Turkish Airlines as a partner of the Euros. Imagery used includes Turkish Airline staff assisting footballers on the football pitch by offering a footballer a hot towel or a Turkish delight sweet; a plane flying over the football stadium as the winning team raises the Euros trophy, and an image of the airline’s crew on the football pitch at Stade de France with a Turkish Airline plane behind them. The copy line used across the various creative encourages the audience to ‘Meet Europe’s Best’, which eludes to both the nations taking part in the Euros and Turkish Airlines as the best airline to fly with for trips around Europe.

UnitedHealth Group optimise OOH

Posted on: June 14th, 2016 by admin No Comments

United Health

UnitedHealth Group ran a recruitment campaign on Out of Home for its health services platform, Optum, which included Luas Tram Dominations on the Green and Red Line.

Planned by Engage Communications and PML the promotion ran on commuter formats, a key area to target potential candidates looking for a new career opportunity. Commuter Points, Luas Straplines and Portrait Panels were also used in the Outdoor campaign as well as Luas Tram Dominations.

The artwork by Publicis features images of Optum employees, primarily taking part in their favourite hobbies such as competitive running, playing a musical instrument or football, alongside another image of them in the Optum workplace. This imagery highlights how Optum strongly values its employees interests and is invested in the career development, as evident by the tagline for the OOH campaign – ‘Join us and do your life’s best work’.

Smart OOH for new Electric Ireland Campaign

Posted on: June 1st, 2016 by nicole No Comments

ElectricIreland-web

The twin goals of increased customer retention and recruitment are an ongoing concern for all utility companies. Electric Ireland’s latest efforts towards these aims is their Smarter Living campaign, appealing to customers to stay loyal to the energy provider in order to avail of significant savings, year after year.

The family-themed OOH designs were created by Cawley Nea/TBWA and appear on a variety of formats across the country. These include 48 Sheets, 96 Sheets, iVision and dPod screens, Adshel, Metropoles and Super Rears. Such a strategy is in-keeping with a trend towards much more multi-formatted campaigns on OOH in 2016.

MediaVest and PML planned placed the campaign in cycle 11.

Three kicks off OOH campaign ahead of Euros

Posted on: June 1st, 2016 by admin No Comments

Three Euros

With less than two weeks until UEFA Euro 2016 kicks off in France, Three Ireland, sponsors of the Republic of Ireland Football team, have launched its #MakeHistory campaign on OOH.

Three’s TV advert initially launched its Euro campaign in April and introduced the #MakeHistory hashtag, tapping into Ireland’s footballing heritage with former Irish football manager Jack Charlton making an appearance discussing tactics with the much loved Christy Moore song ‘Joxer goes to Stuttgart’ playing in the background. Irish manager Martin O’Neill and current stalwarts Robbie Keane and John O’Shea (both of whom feature in Three’s OOH advertising) also appeared in the ad which showcases the team’s efforts to make history for Ireland this summer.

Running through cycles 11 and 12, Three’s OOH creative from Boys & Girls features footballers Robbie Keane, Shane Long and John O’Sea, along with the hashtag #MakeHistory. Planned by MediaVest and PML, Three’s Outdoor promotion is running on large formats, including, Golden Squares, 48 and 96 Sheets, plus Première sites.

 

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