Archive for March, 2016

Engage 2016

Posted on: March 29th, 2016 by admin No Comments

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

 engage-jan2016  engage_feb_2016 engage_mar

Dublin City Council asks how will you remember 1916?

Posted on: March 9th, 2016 by admin No Comments

DCC_1916

In the build up to the Easter Rising Centenary, Dublin City Council (DCC) is inviting Dubliners and visitors alike to engage with the 1916 Rising commemorations programme planned for the city.

To highlight the many planned events that will take place over the year, DCC are currently running an OOH campaign asking passers-by how they will remember 1916.

Planned by MediaVest and PML, the DCC campaign is running on 6 Sheets, Commuter Squares, Commuter Points and Supersides. The OOH creative by Source Design encourages people to visit Dublincity.ie for more information on 1916 commemorations as well as the hashtag #Dublin1916, which people can use on social media to follow the variety of planned events that will take place throughout the year to mark this pivotal event in Dublin and Ireland’s history.

Recent research conducted by PML Group and Ipsos MRBI revealed that 63% of Dubliners are likely to attend one of more of the commemorative events of the 1916 Rising. For more information on this research please contact updates@pmlgroup.ie.

Ms Green wants a kiss for St Patrick’s Day

Posted on: March 7th, 2016 by admin No Comments

M&Ms Ms Green

Pictured centre right are: Lisa Naughton (JCDecaux), Niamh Daly (PML), Jane Chmara (Mars Ireland) and Garrett Talon (Mediacom)

Ms Green is back! M&M’s popular character returned to Out of Home in time for St Patrick’s Day and encouraged passers-by to send her a kiss to be in with a chance to go to LA for the 4th of July.

MediaVest and PML worked on M&M’s OOH campaign, with planning by Mediacom and creative from Irish International. The promotion ran on 48 Sheets, 6 Sheets, Green Screen and dPods, as well as extensive Luas advertising that included Tram Sides, a Single Wrap and Columns. M&M’s Luas advertising ran on the Green Line which ideally suited the character of Ms Green, as well as the day the campaign is celebrating, St Patrick’s Day.

The competition element of the campaign ran across Facebook and Twitter. Using the hashtag #KissMeImIrish, people were encouraged to tweet or post Ms Green a kiss to enter to win a trip to LA.

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