Cadbury Dairy Milk are currently running an OOH campaign that encourages consumers to pick their ‘flavourite’ variant from the popular chocolate brand.
The campaign aims to bring consumers back into chocolate at a time when the category typically sees a decline in sales, by encouraging them to explore all the bars in the Cadbury Dairy Milk range and discover their flavourites.
Planned by Carat and PML, the campaign is running on Supersides, 6 and 48 Sheets, City Impacts and a 240 Sheet. The creative by Tag includes all of the bars in the Dairy Milk range, effectively highlighting to audiences the great range to choose their ‘flavourite’ from.
Matthew Williams, marketing director for chocolate at Mondelēz International, said: “Cadbury Dairy Milk offers such a great tasting range of flavours so we are encouraging consumers to pick their favourites – why should anyone have to choose just one?
“This campaign will help drive incremental sales so retailers should stock up on tablets across the range to make the most of increased awareness.”