Archive for January, 2016

Keeling’s Fruit wish you a Happy Januberry

Posted on: January 25th, 2016 by admin No Comments

KeelingsFruit_Jan 2016

Keeling’s Fruit kicked off 2016 on a positive note, with an OOH campaign that wishes passers by a Happy Januberry and also highlights that you could win a €100 shopping voucher from Keeling’s.

To celebrate Januberry, Keeling’s are offering customers the chance to win a €100 shopping voucher every hour this January. To enter customers have to describe Keeling’s berries in 3 words and enter the unique 9 digit promotional code on cards inserted in promotional punnets of Keeling’s berries via text, or on the Keeling’s website and they will be included in the next draw.

The poster design, created by Marketing Network, emphasises the campaign’s ‘Januberry’ message as it includes a smiley face made completely out of berries – strawberries, raspberries and blueberries to be exact. Planned by Carat and PML, the Keeling’s Fruit promotion is running on various formats that are key for targeting Main Shoppers, such as Purchase Points, POPAds, Store Points and SuperValu Screens.


Avonmore brings out the best on OOH

Posted on: January 25th, 2016 by admin No Comments

Avonmore Slimline Milk

With Christmas well behind and the season of ‘New Year, New You’ upon us, Glanbia are running a very apt OOH campaign for Avonmore Slimline Milk.

Planned by Carat and PML, Avonmore Slimline’s campaign is running on a variety of formats that include Golden Squares, MegaSquares, Store Points, dPods, Retail Adtower, POPAds and the Transit special at Pearse Station.

Irish International worked on the creative for this campaign, which focuses on a woman doing various Yoga positions, along with the copyline ‘Brings out the best in you’. Avonmore Slimline’s campaign ran at the ideal time to target potential consumers who are planning to improve their health and fitness as part of their New Year resolutions.

The creative on some formats also included details of a competition to win free Yoga classes for a month and encouraged the audience to enter online at