Archive for November, 2015

Jacob’s encourages you to Make It Yours

Posted on: November 6th, 2015 by admin No Comments

Jacobs Biscuits

Valeo Foods’ latest OOH campaign for Jacob’s Biscuits encouraged passers-by to ‘Make It Yours’ when it comes to eating Jacob’s snacks.

The Make It Yours OOH campaign ran two sets of creative of a woman eating an Elite tea cake or a Mikado in her own way. The aim of this new promotion is to get people to enjoy their biscuits more than ever before. The campaign is running across OOH, TV, Digital and Radio and includes a competition on social media. Using the hashtag #jacobsmakeityours on twitter, people can share how they eat their Jacob’s biscuits and be in with a chance of winning a biscuit hamper.

Havas Media worked on the creative for Jacob’s Biscuits and the Outdoor promotion was planned by Initiative and PML.

Land Rover on OOH

Posted on: November 5th, 2015 by admin No Comments

Land Rover premiereLand Rover on one of JCDecaux’s new Première sites

Land Rover, an official sponsor of the Rugby World Cup, was very active on OOH recently to promote its sponsorship of the tournament. Now that the World Cup is over, Land Rover has continued to promote its motor range on a variety of strong Outdoor formats.

Planned by KDNINE Advertising and PML, Land Rover’s OOH campaign is running on sites targeted toward Land Rover dealerships as well as a variety of sites that allow for a heightened impact on potential consumers, such as Airport Backlits at Cork and Dublin airports, the East Link Domination and an Upright 48 Sheet in Rathmines.

Land Rover is also advertising on JCDecaux’s new Première 48 Sheet on the Naas Road. The new Première large format sites were launched in cycle 22 and these high quality back lit units have replaced a number of 48 Sheet and 96 Sheet prismatic sites at various locations around Dublin.

Permanent tsb asks do you Need More Space?

Posted on: November 4th, 2015 by admin No Comments

permanent tsb #NeedMoreSpace

Permanent tsb ran heavyweight OOH across October promoting its home improvement loans and mortgages which coincided with its headline sponsorship of the Ideal Home Show in the RDS.

The centrepiece of the campaign was a special activation in Connolly Station which saw a “Guy in a House” appear on one Tuesday in October on the concourse. This tease campaign comprised of a tiny unbranded dwelling, just over one metered squared, with the only clue to the activity being the accompanying #NeedMoreSpace hashtag. This helped generate both curiosity and debate in the station and online over two days, encouraged also by ‘Guy’s’ own humorous Twitter feed. The “big” reveal on the Thursday came in the shape of a larger, better furnished home. Permanent tsb had come to the Guy’s rescue and helped him get the space he needed.

Another innovative element was the 100ft wide branded mega billboard at Parkgate Street which incorporated all three sides of the illuminated 50ft Prismatic 96 Sheet. The design featured a 3D effect to give added depth to the room interior.

Other formats used included billboards (48 Sheets, 96 Sheet, Metropoles and Golden Squares), 6 Sheets (Adbox, Adshel and Commuter Points), Mall Screens and Bus Rears. The campaign was planned by PHD and PML. Creative agency was Publicis while ICAN looked after the digital activation. Eclipse Media produced the two homes in Connolly Station.

Engage 2015

Posted on: November 4th, 2015 by admin No Comments

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

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