Valeo Foods’ latest OOH campaign for Jacob’s Biscuits encouraged passers-by to ‘Make It Yours’ when it comes to eating Jacob’s snacks.
The Make It Yours OOH campaign ran two sets of creative of a woman eating an Elite tea cake or a Mikado in her own way. The aim of this new promotion is to get people to enjoy their biscuits more than ever before. The campaign is running across OOH, TV, Digital and Radio and includes a competition on social media. Using the hashtag #jacobsmakeityours on twitter, people can share how they eat their Jacob’s biscuits and be in with a chance of winning a biscuit hamper.
Havas Media worked on the creative for Jacob’s Biscuits and the Outdoor promotion was planned by Initiative and PML.