JCDecaux are to replace a number of large format prismatic units with new high quality back illuminated panels. The new format will be named Première and is already a well-established billboard brand in the UK. The new panels will start to come on stream from cycle 22.
JCDecaux have selected fourteen prime locations on the busiest of routes in main cities in the Republic of Ireland for conversion to Première. Seven of these sites will be 48 Sheet Première in Dublin and there is also one land-mark 96 Sheet site. There will be three Première 48 Sheets in Cork, two in Limerick and one in Waterford.
There will be four Première 96 Sheets and two 48 Sheets in Belfast. In addition there will be two Première 48 Sheets in Derry. Please contact PML Group for full details of locations and availability.
Discussing the launch of Première sites, Tony O’Flanagan, Marketing Director at JCDecaux, said “Introducing Première to the market is a significant investment for JCDecaux and we are committed to improving the quality of our billboard portfolio to ensure that large format Out-of- Home remains a very relevant choice for advertisers in the years ahead.”