Archive for July, 2015

ooh By Gum!

Posted on: July 21st, 2015 by admin No Comments

GLT 2015 launch

The annual campaign by Gum Litter Taskforce to educate and remind the public about the responsible disposal of chewing gum was launched in Dublin city centre on Wednesday 15th July. The launch was attended by Minister Alan Kelly and the Lord Mayor of Dublin City, Críona Ní Dhálaigh.

The colourful ‘bin it your way’ posters have been a regular feature on the streets of the nation in recent years. Although this year has seen a change in creative direction, the message is still very much the same – bin your gum in a responsible way or face the consequences of a financial penalty.

Once again this year, PML has teamed up with MediaVest to deliver a highly impactful, multi-format ooh campaign, with the creative supplied by AMV BBDO (UK).

Roadside, retail, transport, ambient and digital ooh formats all combine to deliver this important public message to the Irish population.

Research conducted by GLT and released prior to the 2014 campaign showed that 93% of people surveyed then recognised dropped gum as litter and that substantial gains had been made in the number of people disposing of gum in bins rather than on the street.

PML Group promote ooh as the perfect summer medium

Posted on: July 14th, 2015 by admin No Comments

#Getooh montage 3

Pictured: Amy Burke, Marketing Executive at PML Group and competition winner Leigh Cunningham, Account Manager at Havas Media

Our summer campaign launched on out of home in cycle 14 and included a variety of colourful designs that centre on the theme ‘Summer and out of home go together like…’

The aim of the campaign is to promote ooh as the ideal advertising medium during the summer months and the creative uses a series of examples that builds positive links between outdoor advertising and summer, such as ‘Summer and out of home go together like strawberries and cream’.

As part of the campaign, PML Group encouraged agencies to enter a competition by suggesting what combinations go together as well as summer and out of home do, with the best suggestion winning tickets to a top music festival.

The winning entry was from Leigh Cunningham, Account Manager at Havas Media, who suggested that summer and ooh go together like ‘teddy bears and picnics’. The winning entry ran on digital ooh formats as part of our multi-format campaign, which also includes T-Sides, 48 and 6 Sheets, Adtalk, Commuter Squares, Metropoles and Commuter Cards.

“We are delighted with how the PML Group competition has performed as part of our summer campaign”, said Amy Burke, Marketing Executive at PML Group. “Out of home is the perfect advertising medium with so many people out and about during the summer months and we wanted to emphasise this in our campaign while simultaneously incorporating a fun summer vibe. This was definitely achieved through our competition and we received a huge number of great entries, as well as through our own summer themed combinations which can be seen on the streets over the next few weeks. “

Burke went on to comment “Our belief that ooh should be a key part of summer advertising campaigns was re-enforced by research we carried out in May which suggested that spending time outdoors and enjoying the weather were among the things Dubliners were looking forward to most about summer.”

CONNECT