The latest step in the integration of Three and O2 Ireland into a single operator took place on 2nd March, when O2’s 1.5 million customers were switched over to Three. To mark this stage of the rebrand and welcome its 1.5 million new customers, Three launched an extensive outdoor campaign.
Planned by MediaVest and PML, formats in the campaign include Golden Squares, 96 and 48 Sheets, Transvision, Commuter Squares, 6 Sheets, Europanels, mobile 6 and 48 Sheets and Digivan. Three also ran innovative ooh, with 3D special builds on 48 Sheets and Golden Squares having party string appear to burst out of the billboard; and Wrapped Luas Columns with balloon builds placed on top of the column.
Speaking of the switch over of O2 customers to Three, Three CEO Robert Finnegan said that this “…is another exciting milestone for Three – we are now one brand with one customer base of over two million customers,” said Three CEO Robert Finnegan.
“We are making significant progress in bringing the latest technology to our customers in Ireland. Three is investing €300m to build a state of the art superfast network. Our customers across the country will benefit from this investment with an improved experience and high speed data coverage in more locations than ever before.
“The best parts of both Three and O2 will now be available to our combined customer bases, including award-winning service from two customer care centres in Ireland.”
Boys and Girls worked on the creative for the Three ooh campaign.